#litaforum
Share and Share Alike
Applying Social Media Optimization (SMO) to Enhance Web Content and Connect with Users
Doralyn Rossmann
@doralyn
Scott W. H. Young
@hei_scott
Social Sharing
Why?
MSU Social Media Survey
How does your library site fit in the social media landscape right now? ”
— Darlene Fitcher, U of Saskatchewan Librarian
(2007)
Social Connectedness
Cornerstones of Discoverability
Search
SEO
+ Social
+ SMO
SMO
Social Media Optimization
=
Engineering Shareabilty
Social Sharing
How?
How
not to share
Principles of Shareability
Create Shareable Content
Make Sharing Easy
Reward Engagement
Proactively Share
Encourage Reuse
Create shareable content
Digital Collections
Blog posts
IR Content
Email Newsletters
Videos
Staff Directory Pages
Make sharing easy
Twitter Cards
Facebook Open Graph Tags
Share Buttons
Share Counts
Hashtags
(and get your metadata right!)
Reward engagement
Proactively share content
Encourage Reuse
SMO Results and Analytics Tools
Facebook Traffic
Twitter Traffic
+ 550 %
+ 84 %
How
to share
To remain abreast of the fluid landscape, social media initiatives . . . must be adaptable, nimble, and responsive. ”
— Griffin, 2013
Listen to your community
Learn from your community
Engage with your community
Web Resources
Share and Share Alike
Thanks!
https://slides.com/doralyn/share-and-share-alike
Doralyn Rossmann
@doralyn
Scott W. H. Young
@hei_scott