Interview Hacking

#luxatx

$ whoami

@earthtravis


README.md
  • Bachelor of Business
  • Enterprise Experience
  • Master of Technology
  • Passion for Startups

Why

Test Assumptions
Building Channels
Gold Mining

Problem

You KNOW you should.
Getting to know customers is HARD!

#intentions

 

Nurture v. Kill

Excuses

The Survey SUcks!

for qualitative information

The Easy Way

Answers Are Assumptions

Research = Opinions and Preferences
Need = Interactions and Behaviors

Fumblerooski

Exponential Learning
Broken Dreams
Qualified Leads

Solution

#custdev

organizing search for repeatable and scalable business model

AKA TTYFC

Any > None

Hacking

intimate understanding of the internal workings of a system

ExPeriments

verifying, refuting or establishing the validity of a hypothesis

Core of Lean

Accountability
Evidence

Interviews

Problem > Solution > MVP > Features > Products

Many
Often

MVP

Least Effort
Next Step

Process

Hypothesis
Preparation
Execution
Documentation

Tools




Case Study


Script

Live Demo

Listen

subtext and overtones
think and share
active techniques

Next Steps

Lay Some Pipe
Just Do It
Iterate

  • Persona
  • Script

Lessons Learned

#custdev is hard!
Team Sport.
Learning is exponential.
Test assumptions.
Build channels.
Mine gold.
Make friends.
Repeat and scale.

 

Thank You

Contact: earth2travis

Deck: slid.es/earth2travis/interview-hacking

Attribution

  • Ru Paul: http://www.theplace2.ru/photos/RuPaul-md4470/pic-370334.html
  • Keith: http://farm9.staticflickr.com/8067/8244987000_84e1048b0f_b.jpg
  • Lennie: http://cdni.condenast.co.uk/960x1440/o_r/OfMiceAndMen_GQ_12Nov12_rex_b_960x1440.jpg
  • Blood: http://static.squarespace.com/static/51b76e61e4b027f4a2d184c4/51bf47ece4b090c42fe67a72/51bf47efe4b090c42fe67a78/1371490372967/Blood%20Bath.jpg
  • Relativity: http://i.livescience.com/images/i/000/036/084/i02/gen-relativity.jpg
  • Fued: http://static2.businessinsider.com/image/4fcbd50fecad04e62b000023/family-feud-host-richard-dawson-dies-at-79.jpg
  • Richmeiser: http://grouchymuffin.files.wordpress.com/2012/02/richmeister.jpg
  • Solution: http://images.wisegeek.com/blue-liquid-with-pipette.jpg
  • Matrix: http://www.b2egroup.net/wp-content/uploads/2013/09/matrix.gif
  • Frankenstein: http://th05.deviantart.net/fs71/PRE/i/2010/295/5/1/frankenstein_by_orion12212012-d31a145.jpg
  • Pipeline: http://i.bnet.com/blogs/trans_alaska_pipeline_1800x1800.jpg
  • Labron: http://donandjerrys.files.wordpress.com/2012/12/lebron-closeup-horiz-mctjpg-4724b2c543167698.jpg
  • Fords: http://my-forex-trading-room.com/wp-content/uploads/2013/03/1926-ford-model-t-assembly-line.jpg
  • SnapOn: http://home.comcast.net/~alloy-artifacts/Photos/tools/snapon_38dr_f70_ratchet_31_f_cropped_inset2.jpg
  • Cloud: http://upload.wikimedia.org/wikipedia/commons/7/79/Operation_Upshot-Knothole_-_Badger_001.jpg
  • Stairway: http://fc04.deviantart.net/fs71/i/2011/220/4/5/stairway_to_heaven_by_z0h3-d3ih47q.jpg
  • Dunce: http://slant.investorplace.com/files/2012/12/duncecap.jpg
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