Target Acquisition
Know Your Persona
#luxatx
$ whoami
@earthtravis
README.md
- Bachelor of Business
- Enterprise Experience
- Master of Technology
- Passion for Startups
WTF?
Not a Pitch
Image of Your Customer(s)
Obese
Oh you fancy huh?
Gluttony Takes Time
Hard to Burn Fat
Paid to Solve Problems
Lean
Sketchy
Fast
Iterative
Meritocratic
WHy
ALignment
Iteration
Decision Maker
Who are you Targeting?
Write down who your ideal customer is.
Share.
SegmentatioN
Say You Scared
Find Me One
My product is for everybody!
Simplicity
Experience
Early Adopters
Beachhead
Sketch
Clothespin People
Context
Expression
Talk Bubble
Name
Demographics
Location
Age
Gender
Career
Interests
Groups
Behaviors
What Do They Do?
Use Verbs!
Goes to Meetups
Learns About Design
Drinks Margs
Goals
What is my motivation?
Why
Needs
Wants
REview
Share
Iterate
Product Development Hygiene
WWJD
Thank You
Contact: earth2travis
Deck: slid.es/earth2travis/target-acquisition
Attribution
- Public Enemy: http://www.publicenemyafrica.com/wp-content/uploads/2012/12/pelogo.png
- Baseball: http://us.123rf.com/400wm/400/400/iofoto/iofoto0711/iofoto071100752/2043533-detail-of-stitching-on-dirty-worn-baseball.jpg
- Sumo: http://upload.wikimedia.org/wikipedia/commons/0/0d/Utagawa_Kuniyoshi_-_The_sumo_wrestlers_Shiranui_Dakuemon_(centre_left),_Tsurugizan_Taniemon_(centre_right)_with_referee_..._-_Google_Art_Project.jpg
- Adult: http://www.timmcevoycreative.com/img/artwk_personas.jpg
- Runner: http://rickymastercoach.files.wordpress.com/2012/06/hawii-11.jpg
- Puppies: http://grasshopperherder.com/wp-content/uploads/2012/07/Persona-for-Puppies-as-a-Service-Zeek.jpg
- Mr. Gill: http://farm9.staticflickr.com/8067/8244987000_84e1048b0f_b.jpg
- Chicken: http://3.bp.blogspot.com/-D6TVnabEqaA/T1OhPHMBDZI/AAAAAAAAARU/zPRNkznd0ws/s1600/Big%2BChickenMarietta.JPG
- Fishing: http://leanentrepreneur.co/wp-content/uploads/2013/01/FISHING.jpg
- Nerds: http://nerdcaliber.com/wp-content/uploads/2012/03/revenge-of-the-nerds1.jpg
- Normandy: http://ww2db.com/images/battle_normandy2_4.jpg
- Leonardo: http://foglobe.com/data_images/main/leonardo-da-vinci/leonardo-da-vinci-06.jpg
- Clothespin: http://blog.luxr.co/wp-content/uploads/2012/08/Doc-8_3_12-6_10-PM-page-1.jpg
- Milton: http://cinetechnews.com/wp-content/uploads/2011/11/great-mustaches-of-cinema-milton-office-space-movie.jpg
- Children: http://www.bu.edu/africa/files/2011/12/Egypt20.png
- Buckwheat: http://imagehost.vendio.com/a/35104116/aview/img065_171.jpg
- Homer: http://cdn3.gunaxin.com/wp-content/uploads/gallery/homer-simpson-donut-day/homer-simpson-donuts-14.jpg
- Checks: http://www.unmistakablemarketingmessage.com/wp-content/uploads/2012/01/Evaluate-DP_2081696_XL.jpg
- Lady and the Tramp: http://www.unmistakablemarketingmessage.com/wp-content/uploads/2012/01/Evaluate-DP_2081696_XL.jpg
- Tools: http://rosemelnickmuseum.files.wordpress.com/2011/05/tools_040050610.jpg
- Angels: http://pleasurephoto.files.wordpress.com/2012/10/life-hells-angels_photo-bill-ray-1965-b.jpg
- Rainbow: http://static.comicvine.com/uploads/original/11111/111115653/3030921-4523344331-Rainb.png
- Johnny: http://2.bp.blogspot.com/-rKYkAqnffDo/TX7fhV94l2I/AAAAAAAAW2I/qEh_N8KGbxo/s400/Johnny%2BRotten.jpg