The Growth of Racial Animus in the United States
Another Angle to Using Google Search Data
YOU ARE...
WHAT YOU GOOGLE
Purpose
To test the relationship between racial google searches and the election of Donald Trump
Hypothesis
The volume of racial Google searches increased with the advent of Donald Trump's campaign and election
Methods
- Scrape Google Trends with R
- gtrendsR
- Clean data using Alteryx
- Analyze data using R
- Visualize data using R and Tableau
Special Thanks to...
But wait...
What exactly is Google Trends and How Does it Work?
Geography of the {N Word}
Past 12 months as of 10/11/18
ER
vs.
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