A Brand is...

A person's PERCEPTION of a product, service, experience, or organization

What is Branding?

Branding is...

the overall experience of the public when interacting with a business - as a client, customer, social media follower, or mere observer.  This can include design, brand voice, symbol, tagline, name, logo, experience.

Developing YOUR Brand

What does your client value?

How do you make them the hero?

What is your vision?

Identify the WHY you do what you do, not WHAT you do.

Create Your Brand

• Design a Logo
• Craft a Mission Statement
• Use consistent imagery

Take your Brand and Get Social!

Social Channels

Pick channels where your target market is, you don't have to be on all (but you must be on google)!

• Google - google my business
• LinkedIn
• Facebook
• Instagram
• YouTube
• SnapChat
• TikTok
• Vimeo
• and more.

Create Collateral

Traditional Collateral

• Business Cards
• Brochures
• Notepads
• Calendars
• Mailers
• Note Cards
• Swag