politecnico di milano
-
master of
service design
event
-
create a new
type of event
Aim
Create an environment where we can expose Service Design to Milan's other design fields in an engaging way.
- secondary research -
"The sage on the stage addresses a passive audience."
"Few opportunities to meet people. No community spirit."
"No pre-conference contact opportunities or
post-conference support."
secondary research
Learning
Inspiration
Interaction
Community spirit
Co-creation
'Conference ORGANIZERS should see their role as experience designers, curators and hosts.'
primary research
- Can you tell me a bit on the types of conferences and workshops you've attended?
- What were some of the activities you did at them?
- What are your favourite / least favourite aspect about conferences.
- What are things you wish you saw / did more in conferences or workshops?
-
Any particularly memorable conference specific experience why?
PRIMARY RESEARCH
" I wish the conferences weren't so theoretical and were more practical showing actual real examples. "
"I wish there was a more personal one on one with speakers"
"Be unexpected, surprise people."
"Sharing experience: case studies, both successful and not."
"You can actually experience the product or service rather than be spoken to about it."
hypothesis
That an event that embraces diversity
and offers its participants the freedom to explore and learn in an easy to understand format, will create an engaging and rewarding experience .
1/3 inspirational
1/3 educational
1/3 experiential
who are we talking to?
Design students and professionals from the Milano region. These are designers that still haven't been exposed to service design, or the potential service design holds in their own discipline.
The majority of participants will have a limited idea of service design, or will have some experience with design thinking methods and tools, but still haven't experienced SD in real experiential way.
what is it?
The goal is to create an event where people can “taste” service design by exposing participants to its diversity and holistic nature. It gives them the freedom to explore, while at the same time supporting them by introducing journey paths that will give them various curated experiences.
WHAT IS IT?
It craft-fully combines workshops, case studies and
talks into a
inclusive event that aims to
embrace the multidisciplinary
nature inherent to service design.
workshop
30 Minute activity that aims to experientially teach
participants about a tool or method.
Ex: How to make a cultural probe kit
Talk
30 Minute presentation that gives an overview of a
topic specific to service design.
EX: What is Service Design
ProjectS
A case-study booth that gives participants the chance to explore existing service design projects and gives them the chance to meet the project's designer or founder.
Ex: Kitchen Surfing
one Theme to rule
them all
FOOD +
HEALTHCARE
TIME
TRANSPORT
fashion
CITY
DESIGN
touchpoint (examples)
Microcopy
(Digesting, chewing, tasting Service Design)
Name the booths after food
Publication: Cookbook of Service Design
Food Map Buffet Table
four type of workshops
and four type of talks and
ten projects
Valentina Downey and
Patrizia Scarzella
“Street Food.
The importance of food.”
Date:
Saturday march 29 or april 5
From 1 pm - 6 pm
Estimated size
275 - 300 people
throughout the day
cultivating a community
through pre-events
one sentence
creative brief
Get design students within the Milan region to come to our event, because they’ll experience and learn about the relevance of Service Design in a fun and exciting new way. – Use Social Networks, Guerrilla Marketing and Flyers at the Universities.
event
values
-
Cooperation / Integration / Community
-
Diversity
-
Social impact (private & public) /
re-usability (zero waste event)
-
Experiential
-
Design beyond object & space
CHANNELS
- Webpage (https://www.strikingly.com)
- Social Networks - FB page, Twitter, LinkedI
- Mailing list
- Newsletter (linked with the Aperitivos at the SD library)
- Banners on partners websites & other comms
- Flyers (Design Library, Bovisa & Leonardo Campus, Triennalle)
- Radio Spots (local comm)
- Blogs (putting people first)
-
Gifts
Location
Big Open space
Needs to be indoors
Easy to access
possible locations
SPAZIO ANNILUCE
POSSIBLE LOCATIONS
Vetraio
POSSIBLE LOCATIONS
politecnico leonardo
possible partners
Expo dei Popoli
Fattorie Didattiche
Marco Bianchi
Tutto Food
EXPO 2015
Energy group
Reggio children
Confcommercio
POSSIBLE Sponsors + Supporters
Trentina
Politecnico
Consorzio poli.Mi
VIANET
Ustwo
Vianet
Fondazione cariplo
Triennale
Service Design Agencies
( Ex: Logotel, Experientia to sponsor speakers )
Pricing
8€ - 10€ per person
next steps
Build detailed programme of the event
Develop Speakers List
Build Sponsorship Package
Decide on date + name
Gather pricing information on location
Work as a more cohesive unit