shade tree
energy final project
may 2013
goal:
to help the environmental movement get away from this...
"Read ‘Communicating the Science of Climate Change,’ published in the October 2011 issue of Physics Today..."
google images
1
negative imagery
2
confusing charts & graphs
climate progress
1
unrelatable banter
"If you want to know how to debunk those who peddle bunk, LIKE this post!... A Climate Flowchart To De-Confuse the Confused - And To Defuse The Confusers"
2
sarcasm + politics
"Climate change is poised to turn New Mexico into a dust bowl, so of course NM State U may pick a denier for its President."
...with an often very disconnected non-network between actors:
environmentalists + scientists
companies
the public
makers...
"...before you put leaves and an attractive couple cycling on your website, you need to have a strategy."
- Futerra Sustainability Communications
in other words,
i want to help develop smart, effective environmental communications to affect consumer culture and resource conservation...
using:
- smart applications of user experience (UX) (design+tech+psychology)
- audience-appropriate messaging
- awareness of mainstream culture
- and realistic understandings of "barriers to entry."
in other words,
no more graphs,
no more maps,
no more shaming,
no more politics.
can we create a better network between:
communicators
|
|
environmentalists
communicators
|
|
environmentalists ------- scientists
communicators
|
|
makers ------- environmentalists ------- scientists
communicators
|
|
makers ------- environmentalists ------- scientists
|
|
public
Project:
1 part kinetic sculpture
1 part data representation
1 part simple technology
1 part environment (heat)
Early Ideas:
turn this data
into something visual.
pneumatic pistons that respond to ambient heat:
ideally, this sculpture would be installed outside, where artificial heat application would not be necessary.
Boyle's Law:
The absolute pressure exerted by given mass of an ideal gas is inversely proportional to the volume it occupies if the temperature and amount of gas remain unchanged within a closed system.
But...issues:
ice?
heat?
shade?
shape?
Same project, different data.
cumulative damage:
-18.2% change 1970-2011
What I didn't like
What I did like
Brainstorming for Inspiration
Reconceptualizing
Finding relevant data
Refashioning the piece (slightly)
Title