Design
Thinking
Introductions
Design Thinking
Problem-Solving
Team-Building
Brainstorming
Reality
Technology
Humanity
Design
Thinking
Science
Engineering
Psychology
Sociology
Art
History
Literature
EMPATHY
SYNTHESIS
ABSTRACTION
All
Creativity
is
Remixing
Stanford Design School
EMPATHIZE
DEFINE
IDEATE
PROTOTYPE
TEST
1) EMPATHIZE
PERSONAS
USER RESEARCH INTERVIEWS OBSERVATION
What's a Persona?
Values
Goals
Challenges
Objections
"Problem"
2) DEFINE
PAINS
SOLUTIONS MEASURES
3) IDEATE
Brainstorming
Affinity Map
Grouping
A
a
B
b
b
C
c
Affinity Map
A
a
B
b
b
C
c
Prioritization
A
a
B
b
b
C
c
Voting
Only Necessary If There is No Clear Winner
What are some of the PAINS they are suffering?
What would SOLVE their problem?
What are some of the MEASURES of success?
4) PROTOTYPE
Presentations
2 Minutes
5) TEST
NEW IDEAS
ART & WRITING
CREATIVE WORK
WHERE CAN YOU USE IT?
Thank
You