Matter
Market network for creatives
to connect and monetize their
digital communities
What do
Creatives
Want
To make money from content
they distribute digitally
To turn casual fans into
loyal customers
To collaborate and connect
with likeminded individuals
What is offered now
Company
Strength
Weakness
— easy to upload
— social features
— artists don't make
money
— customizable
marketplace
— complete business suite
— no community to drive
traction and discovery
towards sellers
— direct subscription
between creator and fan
— only useful once you have
an established audience
— requires constant content
uploads (time) to reduce
subscription churn
What does
Matter offer
The first platform to integrate social, content, and commerce
in one location
Eliminates friction in starting your creative career
A suite of tools for any multi-disciplinary creative to grow and monetize their content
Direct engagement channels to build your community
The first market network for user generated content
Current platforms either have content or commerce, but for creative markets content is the most powerful leverage for driving sales and customers
Matter captures a creator's virtual identity better than any other marketplace. We use this identity
to establish long term relationships between our customers and their communities
A market network for creative content gives the defensibility @ scale of a Linkedin, but the lucrative revenue of a SaaS or marketplace business
Artist earns $1000
Artist withdraws $300 of earnings
Matter generates $100 from take
Artist spends $600
to improve content
$200 on content production
$200 on mixing / mastering
$200 on VST or hardware
Producer
Engineer
Seller
Matter generates
$60 from take
cycle repeats, margins increase
Business Model
We have a 10% take on all transactions facilitated by the platform
Our margins increase with respect to velocity of money inside the ecosystem we have created
We have proven mechanics to turn sellers into buyers, and buyers into sellers for
a dynamic marketplace
Matter creates the first 'intra-economy' model by consolidating an entire vertical from content generation to distribution and monetization
Growth Data
— 17300 verified users
— 1584 artist to artist
transactions in 2 months
— Average transactional
value = $10.69
— 7% week over week revenue
growth
— 19.5k songs uploaded
— 31-minute average session
duration for our strongest
demo GenZ (59% of users)
— 4 month k-factor > 1.1
— 58% retention among users
who upload a post to the
platform
Quick Stats
16.7% week over week growth active user growth
q1 registrations
from 4k to over 25k
38.8% of growth from
word of mouth
Our current base comprises mostly of GenZ creatives. By providing essential tools to them at an early stage, Matter is positioned to be home to the brightest stars of the 2020's.
Mission
Matter Pass — built for record labels and music collectives
to establish their own recurring digital subscriptions to access behind-the-scenes/unreleased content and direct communication channels
Matter Tools — open source SaaS tools for deeper online collaboration and bringing audiences together
Traffic sourcing engine (patent pending) —
create an equitable and financial incentive
for tastemakers to share content
Feature Roadmap
Artist + creative strategist with a diverse background in marketing, music production, songwriting, composing, copywriting, trans-disciplinary design, philosophy and visual art. B.S. in Marketing from PSU Smeal College of Business, M.S in Strategic Design and Business at Parsons, NYC. Inaugural member of 88rising. Has collaborated with some of the biggest household names in global music — Skrillex, Jay Park, Anderson .Paak and more. Interned at ASUS, Synopsys and ITRI in his earlier years.
Artist + financial engineer with
a B.S. in Quantitative Finance and economics from James Madison University. Founder of Korean based market making software company company DFSI (exited 2017) . Followed up that year by returning 267% on a $4m prop trading book for the parent companyin Chicago. As a singer-songwriter, his debut singles have received millions of streams.
Artist + developer. Mike Gao, PhD. AbD.
is a music technologist from Los Angeles. He studied at Stanford CCRMA under Ge Wang and UCSD with Miller Puckette. He has done research for Native Instruments
as part of the DSP Research team in Berlin. Mike has created several pieces of software including machine learning beatbox transcription to MIDI (timbre recognition), query by timbre, an educational music app, automatic music visualizer, auto edit videos to music, collaborative tools for Ableton and several plugins.
Josh
Pan
Paul Meed
Mike
Gao
Team
What we are raising
$1.5m for 2 years of burn to reach 1 million users and reach $5m GMV
Capital for a US engineering team with 2 full-stack hires, 1 data scientist, 1 ui/ux designer
Capital to scale digital PPC strategy up 10x from $2k to $20k , which generates 10k+ customers a month
