Matter
Democratizing distribution for creators
Assumption:
Independent creators are small businesses
Small businesses need effective distribution
- Of $43 billion dollars of music revenue, only 12% goes to content creators
- Artists rely on alternate sources of income because royalty payments are made infrequently
- Independent creators don't have software to efficiently monetize or expand their audience
Start your journey on the platform that grows with you
Enter:
Matter
Our technology automates the licensing and publishing process for distributing music
Paying creators 10x faster and preventing cuts from rent-seeking actors
Our vision sets us apart
Matter provides a frictionless transfer of value between artists and listeners, automating all third party interactions, and removing cross platform engagement slippage
Our roots are in the music industry. We have experienced major problems with the current structure and realized the opportunity to transform infrastructure from the ground up.
By focusing on the future and creating a platform that allows people to interact within music, we are creating a community that has never existed before. We built a platform for an underserved market segment that is poised to become the largest.
By aligning monetary incentives for all creators and fans, we've built the first scalable payment solution for media distribution. In doing so, we are eliminating opaque supply chains, rent-seeking actors, and exploitative agents.
Music meets FinTech
Smart Contract Revenue Distribution (Patent Pending)
Delivery as a service
What we have built now
What we have under development
Core Addressable Market
Right now we have an artist audience of 3 million people
0.5% of our core addressable US market represents the conversion of ⅙ the unique audience we already have access to
Matter Makes Streaming Profitable
Furthermore, based on the initial k-factor and the velocity of new artists signing on to the platform, 2.5% is accomplishable within the first year.
Customer Acquisition
Our average user on a $2.99 monthly subscription plan generates $1.62 in net profits each month
Our median acquisition cost is $.60 per user, requiring just 1 in 30 customers to subscribe to a 1 year plan.
How we do it? We leverage our existing relations with cult-followed creators, and incentivize them to release week long exclusives to the platform.
Turning Indie into Billions
9 of today’s top 25 artists were discovered on Soundcloud. In 2014-2016 Soundcloud was able to provide necessary engagement between artists to propel careers.
Where will the next Post Malone be found? The answer is Matter.
Independents are the fastest growing sector of the global recorded music industry, accounting for 39.9% of global streams. Growing 11.3% YOY.
Matter creates a platform shaped by the needs of the independent creator.
Making artist to listener engagement frictionless, Matter is positioned to dominate the global streaming market of the 2020's.
Paul Meed: CEO
Created and sold his cryptocurrency trading firm, then got over 5 million streams with his first releases as an independent artist.
Ryan Klaus: COO
Lead 98% yoy sales growth at Neighborly and 400% yoy growth at Sangha leading to his first successful exit.
Josh Pan: Creative Director
MBA graduate and active musician signed to OWSLA, a top electronic label founded by Skrillex. Hear his music on EA’s Fifa 19.
Boris Adimov: CTO
Years of experience in building and shipping mobile apps, startups, complex services, and promotional websites
Bogdan Kovtun:
VP of Engineering
With over 20,000 career hours spent as a backend developer, he is practically a machine himself.
Here’s who we are
Tigran Tumasov:
Product Manager
Exceptional productivity and problem-solving skills combined with outside-the-box thinking to design the best possible product.
We are raising $4 million,
bringing Matter past product market fit
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Exclusive content partnerships to go from 10k to 100k monthly active users
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6 months of full-time engineering focus to take platform into monetization
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2 strategic hires: (ex major label) VP of music and Senior UI/UX developer
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Strategic marketplace launch with mUSD stimulus bonuses
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Establish a physical location for team and expansion
Appendix
6-month Launch Plan
1/17
Private
Alpha
2/7
Artist Onboarding
Launch of streaming features
3/10
User onboarding
Launch of social features Bring initial users into the Private Alpha. Enable them to invite 5 friends with referrals
6/1
Paid Subscription
Completion of mUSD integration to be used in weekly smart contract distributions
6/1
Shop
Completion of digital marketplace and commerce stimulus plan
8/1
IOS + Launch
Completion of iOS media player . Launch of shop, iOS and platform monetization, proprietary sync listening
Initial invites sent
Here’s why we are defensible
Artists already onboarded support our pricing model
We are addressing an unaddressed and underrepresented market. Forcing incumbents to abandon current business practices to compete on our terms
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Our pricing model removes the uncontrollable cost of goods problem experienced by all media platforms today
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Reducing several layers of “middlemen”, allowing us to pay creators more, faster, and transparently
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Providing the most effective way to monetize impressions
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Software solutions that turn independent creators into chart-topping artists
Available non-core Growth Strategies
We convert high activity users into fuel for what will be the highest volume music commerce market in the world.
- Finance
- Banking Artists
- Instant Payments
- Data
- Analytics
- Technology
- Collaborative production tools
- Merchandise
- Design
- Order Fulfillment
Diversified Revenue Streams
We convert high activity users into fuel for what will be the highest volume music commerce market in the world.
Matter first focuses on creating a comfortable and community-oriented streaming platform in order to support the average American, who spends 5 hours a day listening to music. Doing so, allows them to solve one of the worst commercial conversion rates across the internet; artists selling goods and services to their fans.
While creators receive a majority of their impressions where their content is published, they ultimately fail at driving this traffic to off-platform commerce channels.
Matter provides an opportunity for artists to instantly sell to their biggest fans while avoiding click falloff. In the marketplace, they can offer goods such as merchandise, tickets, beats, and gear as well as services like mixing, mastering, features, and cover art. Along with limitless 'live sessions', where artists stream exclusive content like behind the scenes, q&a interviews, intimate acoustic shows, or even a 1 on 1 video lessons.
The network
enables revenue
Blockchain driven efficiency
Data Ownership
Transparency
Scalability
Reduced Cost
Servers
Payment Processing
Options
Security
Global Reach
Internet 2.0
Congressional
Support
Our blockchain platform allows best in-class:
Profit
Potential
As streaming consumption increases, incumbents are unable to absorb increasing licensing costs.
If music consumption trends continue (8.96%+ YOY), current industry leaders will be vulnerable to a company that can offer a more expansive product with lower price points.
Because we provide more value than just streaming, we can effectively double the margin's of industry leaders, regardless of product pricing.
Of the 71% of Americans who do not use music streaming, 55% cited high subscription costs as the number one reason.
*Spotify data from previous 5 years
The Breakdown
$43,000,000,000 of revenue was generated in 2018,
with over $29b going to non-content creators
Artist Streaming Payouts
Are you able to earn minimum wage?
With the advent of the digital age, artists have been unable to monetize their work. Forcing them to come up with other ways to make ends meet. Such as performing live shows and selling merchandise.
**artists typically only receive distributions every 3-6 months.
Structure
of the
Industry
The present internal structure of the music industry was born when the radio was king, the record store was queen, and the labels were small and independent.
Principal Organisational
Structures of the Music
Industry
