“Music is the only industry in which after you pay off the mortgage, the bank still owns the house.”
U.S Senator Orrin Hatch (R-UT) ¹
What is the future of music streaming?
Enter:
Our engagement to consumption funnel is frictionless.
Our model is scalable and runs more efficiently than incumbents
Our culture-forward approach provides the best solution for consumers and creators
In a world where everything has become a commodity, Matter created a platform where the rarest thing is inherent in the identity of the platform: authenticity.
Our vision sets us apart
Artists want transparency
Matter
For the Culture
What is the future of music streaming?
Enter: Matter
Our model is scalable and runs more efficiently than incumbents
Matter can actually pay labels and artists more, giving them a massive financial incentive to use Matter’s platform rather than established incumbents.
Our engagement to consumption funnel is frictionless.
By removing vulnerability of COGS for high activity users, Matter is able to capture billions in untapped music market share through its simplistic approach for social and commerce verticals.
Our culture-forward approach provides the best solution for consumers and creators
We’ve been able to build the perfect platform by listening to what people really want. The bands, rappers, producers, engineers, designers, managers, promoters, labels, and fans who have been neglected until now.
Our vision sets us apart
In a world where everything has become a commodity, Matter created a platform where the rarest thing is inherent in the identity of the platform: authenticity.
People desire to be a part of the next big thing, the next cultural wave. By serving the independent artist: the trendsetter, the renegade, the person who lives on the edge of what is possible, we create a relationship between the listener and the artist that pushes the boundaries of what we know.
By focusing on the future and creating a platform that allows people to explore, we create a community that not only works, but has never existed before.
Current platforms created a set of consumer behaviors that accelerated fragmentation. We all have an individualized desire to find something that appeals to us.
Matter disrupts the current industry
Matter built a platform for an underserved market segment that is poised to become much larger.
By making it profitable for the vast majority of creators, no incumbent can directly compete.
In doing so, we eliminated opaque supply chains, rent seeking actors, and exploitative agents.
Core Addressable Market
Our initial artist
base has...
30m monthly
streams on Spotify
We are targeting the “stickiest” genres with the highest rates of streaming, engagement, and consumer spending habits:
Hip-Hop/Rap and EDM.
3m followers
on Soundcloud
1.5m followers
on Twitter following
4.5m followers
on Instagram
Artist engagement
Artist base
— 60% US
— 35% European
— 5% other
Artist growth on closed Alpha
Engagement
— average time spent on platform has been 30% higher than leading competitors
— average pages viewed per session = 29.3
7 day k factor = 1.7 with
only 183 artist invites sent
TAM was based on US statistics, disregarding our strong initial traction in foreign markets
*Break even point = 0.024667% = 26,000 users
0.5% of our core addressable US market represents the conversion of ⅙ the people who follow our initial artists on Soundcloud.
Matter Makes Streaming Profitable
Furthermore, based on the initial artist onboarding and the velocity of new artists signing on to the platform, 2.5% is accomplishable within the first year.
This limited outreach to artists and their participation not only reflects loyalty to the platform, but the scale of the market opportunity and our ability to capitalize.
Profit
Potential
As streaming consumption increases, incumbents are unable to absorb increasing licensing costs.
If music consumption trends continue (8.96% YOY), current industry leaders will be vulnerable to a company that can offer a more expansive product with lower price points.
Ignoring SG&A costs and focusing on our most fundamental business activity, we can effectively double the margin's of industry leaders, regardless of product pricing.
Of the 71% of Americans who do not use music streaming, 55% cited high subscription costs as the number one reason.
Available non-core Growth Strategies
We convert high activity users into fuel for what will be the highest volume music commerce market in the world.
Matter’s platform analytics support high daily activity for its users who spend 83 minutes per day listening to music. Because their cost of goods is agnostic to user activity, Matter is able to broaden product scope to make even more money.
Matter’s community-first approach enables the company to enter adjacent verticals, driving platform revenue and
Blockchain driven efficiency
Data Ownership
Transparency
Scalability
Reduced Cost
Servers
Payment Processing
Options
Security
Global Reach
Internet 2.0
Congressional
Support
Our blockchain platform allows best in-class:
The platform
Here’s the full functionality
Paul Meed: CEO
Created and sold his cryptocurrency trading firm, then got over 5 million streams with his first releases as an independent artist
Ryan Klaus: COO
Team building, organizational development, and sales experience. 1 successful exit
Josh Pan: Creative Director
MBA graduate and active musician signed to OWSLA, a top electronic label founded by Skrillex. Hear his music on EA’s Fifa 19.
Boris Adimov: CTO
Years of experience building and shipping promotional websites, complex services, startups and mobile apps.
Bogdan Kovtun:
VP of Engineering
With over 20,000 career hours spent as a backend developer, he is practically a machine himself
Here’s who we are
Tigran Tumasov:
Product Manager
