EVALUATION QUESTION 2

HOW DO ELEMENTS OF YOUR PRODUCTION WORK TOGETHER TO CREATE A SENSE OF BRANDING?  

1. Music Video

2. Website

3. CD COVER

These three media products relate to each other hence creating CROSS MEDIA CONVERGENCE.

As the vocalist have much fimilarity amongst the respected audience we have choosen the lead artists pictures for the CD cover.By doing so it would become easy to promote the new album and attract a larger market.

The video itself features the artist as well as the rest of the band.The website that I made, creates much similarity with the CD cover almost following the same color pallete where possible.For example using the logo of the album, using white font on black background as done on the digipaks and lastly putting the pictures from the music video to link products together hence creating synergy.

The color palatte that we used does relate all the 3 products well. Following our genre and its conventions the music vidoe Noor-e-Khuda,CD cover and Website all was in dark colors singnifying sadness and developing a gloomy atmosphere.