Brand filters

Precursor to Tag Nav in Clothes

The Good

DEMO

The Bad

DEMO

The Ugly

How do we find brands!

Synonyms

Synonyms Indexed Query
marimekko, marimecco, mari mekko, marimeko   brand_marimekko, marimekko   brand_marimekko
vhyred, vhired, vhy red, vhi red   brand_vhyred, vhyred   brand_vhyred
adidas, adiddas, addidas, addiddas
   brand_adidas, adidas   brand_adidas
converse, con verse, konverce, converse,konverse, converce
   brand_converse, converse   brand_converse
dr martens, dr martens, drmartins drmartens, dr marten,dr martins, dr marins, drmarins
   brand_dr_martens, dr, martens   brand_dr_martens

Extract brands via synonyms

Step 1: Find brands

Brands to keep

Brands
  brand_marimekko
  brand_vhyred
  brand_adidas
  brand_converse
  brand_dr_martens

Select brands to keep from extracted brands

Step 1: Find brands

Get brand filters

  • For SRP & BLP aggregate brands. 
  • Use aggregation as filters

Shortcomings

  • Only based on text in title, no context
  • Sand brand in CSA probably color for Nail polish
  • Legal? Not validated by seller

For a few dollars more

Solutions to the problem

We only do it for Clothes

Good:

  • Reduces the number of miss matches
  • Faster time to market

​Bad:

  • Doesn't scale
  • Short time fix
  • Still iffy

SYI - aka Attributes

Good:

  • We have a context
  • Seller confirms our suggestions
  • Crowd source new brands
  • Scalable vertically and horisontally

​Bad:

  • More work
  • Time to market

Thank You!

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