outfit
Brand Operations
Andy Fitzsimon
Vice President, Strategy
Cen Shevket
Karina Ryan
HEAD OF LANGUAGE
SENIOR DESIGNER
panelists
outfit
fitzy
To whom it may concern,
I’d like the logo files, please...
- unknown
brands are best leveraged
CRAFT
DEFINE
share
scale
Automate
RESPOND
Brand operational coverage
ESTABLISH
UNLOCK
VOLUME
PROCESS
VITALITY
Crafted mode of branding:
Experts using expert tools to produce materials
call to action
BRAND
Headline copy & statement
goes here
BRAND
20% off when you book today!
Accept Offer
Training
& enablement
Blacklist
rogue vendors
Centralise fulfilment
Defined mode of branding:
Standards, assets, & applied rules for producing material
“what must stay the same
so that everything else
can change?”
Master brand architecture
Core design
elements
Applied standards
Shared mode of branding:
Individuals empowered
with a low learning curve, performing
safe tasks & decisions
Turnkey solutions
Instant
service
Tactical
Visibility
Common challenges solved
Drastic reduction
in workload
Rapid org productivity
Self qualifying
Always on
Insights & Intelligence
Proactive engagement
outfit
from enforcer,
to enabler,
to advisor
Estimates suggest the content would have cost Durham £374,560
outfit.io/durham-university-case-study
outfit.io/durham-university-case-study
[outfit] allows our team to focus on the strategic side of marketing & communications.
Rebecca Richardson - Marketing Operations Manager,
Marketing and Communications Office
“
”
outfit.io
workforce focused
enterprise brand management platform
for your stakeholders
make.cm
developer focused
media generation
API service
for your software
CRAFT
DEFINE
share
scale
Automate
RESPOND
Brand operational coverage
ESTABLISH
UNLOCK
VOLUME
PROCESS
VITALITY
people & process
software & systems
Cen Shevket
Karina Ryan
HEAD OF LANGUAGE
SENIOR DESIGNER
Question
What does
“frictionless branding”
mean to you?
Question
What can go wrong
& what can go right?
When you hand over the keys to your brand.