© Christiaan Bastiaans

© Dorian de Rijk

© Dorian de Rijk

© Dorian de Rijk

© Dorian de Rijk

Pitch how to hack Putin's narrative on

"the special military operation"

Challenge

Timetable

  • Introduction

  • Ideation     

  • Lunch*

  • Concept development

  • [optional] Break

  • Pitches

  • Drinks & Snacks*

 

10:30 - 12:00

12:15  - 13:00

13:00 - 16:00

14:30 - 1500

16:00 - 17:00

17:00 - 18:00

* = Plant based

Problem

Guest Speaker: Merlijn Twaalfhoven

Inspiration

Inspiration

innervoice.ru

Pitch how to hack Putin's narrative on

"the special military operation"

Challenge

  • 5 minutes max

  • Format? Slideshow, video, peformance, demo, ...

  • Pitches will be held in the main room

  • The concept should be actionable

  • Self-organization is key

Pitches (16:00)

© BOUILLON GROUP

Ideation

  • Split up in teams

  • 3 in this room, 2 outside

  • Reference cards

  • Any questions?

Teams: hall

1

Bert Baanders

Greta Noordenbos

Cassandra Onck

Pieter Perry

2

Olana Bes

Liza Bukina

Henrike Gootjes

Eric Myjer

Simon Wienke

Teams: main room

3

Lisa Meijer

Maxim Tyminko

Lieke Voorn

Inge Marit

Robert Ploem

5

Idi Boudewijn

Serdal Sertdemir

Jasmijn Snoijink

Sabine Stuurman

Mathieu Tjoeng

4

Liesbeth Bik

Hans Jansen

Amazone Nativel

Ivan Zbaraskyi

6

Kees De Groot van Embden

Paul Gofferjé

Godelieve Smulders

Pim Zwier

Ideation

Ideation

Ideation: 1 Mind Map With Drawings

10 min.

Pitch how to hack Putin's narrative on "the special military operation"

Ideation: 1 Mind Map With Drawings

10 min.

Ideation: 2 Mind Map With Words

10 min.

Pitch how to hack Putin's narrative on "the special military operation"

Ideation: 2 Mind Map With Words

10 min.

Ideation: 3 Force to Fit

10 min.

Pitch how to hack Putin's narrative on "the special military operation"

Ideation: 3 Force to Fit

10 min.

Ideation: 4 the Purge

15 min.

Ideation: 4 the Purge

15 min.

Ideation: 5 Voting

15 min.

Ideation: 5 Voting

15 min.

Ideation: 6 Boxing

15 min.

Ideation: 6 Boxing

15 min.

Lunch

12:15 - 13:15

Concept development

Concept development

Pitch how to hack Putin's narrative on "the special military operation"

  • Pitches will be held in the main room

  • 5 minutes max

  • Format? Slideshow, manifest, video, peformance, demo, ...

  • The concept should be actionable

  • Self-organization is key

  • Till 16:00 (optional break at 14:30 - 15:00)

Concept development: pitch guide

  • What is the problem?

  • What insights did you gain?

  • What is the solution?

  • What is the idea?

  • What story do you want to convey?

  • Who is the target audience?

  • How does it work?

  • What is the effect?

  • Why is it urgent?

  • Why do you want to do this?

Concept development

Any questions?

Break [optional]

14:30 - 15:00

Pitches

  • Team 2

  • Team 1

  • Team 4

  • Team 3