BRAND.
Stocktake
Timeline.
Esc or pinch to zoom out for an overview.
Press down if you wonder why Brand needs a stocktake.
alignment.
PHase 1 CDA.
Competitive Destination Attributes
[Status: Complete]
Press down to recap the four aligned attributes.
CDA OBJECTIVES.
To define attributes which make Singapore
stand out from competition
and are hard to imitate.
CDA 1 Stimulating.
Simulated stimulation.
CDA 2 Ease.
Like pie.
CDA 3 PIoneering.
I called dips.
CDA 4 authentic.
Not plastic.
Phase 2 BPBI.
Brand Personality
Brand Idea
[Status: In Progress till Dec 2014]
Press down to sneak a peek at what came out of Ideation Workshop.
Bpbi 1 Journey.
Bon voyage.
BPBI 2 Indulge.
Singapore.
BPBI 3 Different.
Brand Health Bar
[||||||||||||||||||||||||]
BPBI 4 Underbelly.
Phase 3 BE.
Brand Expression
[Status: Starting Jan 2015]
Press down to find out what's cooking.
BE 1 YS.
Who said anything about
changing it?
PHASE 4 (Re)launch.
Local
Global
[Status: Stay tuned for MYR 2014]
Launch 1 Local.
[Insert spiffy tagline here]
LAUNCH 2 GlObAL.
「世界的なキャンペーン中」
Press down only if you're that curious to find out more.
THE annex
What lies down here is information so fundamentally critical;
the team can't even fathom leaving it out of a deck.
ANNEX 1.1 Brand 101.
Brand what?
ANNEX 1.3 BRAND 101.
Grids
ANNEX 2.1 MICE + Leisure.
Local
Global
[Status: Stay tuned for MYR 2014]
ANNEX 2.2 MICE + LEISURE.
Local
Global
[Status: Stay tuned for MYR 2014]