Partners In Health

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Medium

Why try Medium for 6 months?

1: Audience
2: Voices
3: UX

1: Additional platform for community and audience engagement

2: Opportunities for new content and voices

3: Enhanced UX through an efficient and intuitive user interface

What are possible challenges?

1: Brand
2: Time
3: Traffic

1: Could water down PIH's brand

2: Could eat up time

3: Could draw traffic from pih.org

So what specifically do we recommend?

Digital

• 2-5 posts per month

• Backfill with evergreen content

• Engage with other Medium accounts

• Cross-promote Medium content

• Set goals for measuring success

• Report monthly analytics

Design

• Create Medium account

• Recommend Medium accounts

• Create Medium guide

• Import PIH articles to Medium

• Designate photo/paragraph balance

• List tools for content improvement

Photo

• More "in-between" photos

• Connect multiple stories

• More interactive stories

• Bridge "We Go" and "We Stay"

Edit

• Designate maximum time for Medium

• Create persona

• Vet stories

• Share and discuss content for improvement

• Support whole team

What's next?

Thank you