Partners In Health

Business Card Design Guide

Back Side

- Logo and mission centered

- This side only changes for executive level cards when they need both sides for personal info

Example of executive level back side

- duplicate the front side

Front Side

1. Logo Box

- Only changes for other branches within PIH

1

1. Logo Box

- When the logo box needs to be white, the card background can change to a color associated with its brand

1

1. Logo Box

- Follow the guidelines for positioning and spacing the logo

1

2. Name/Title Box

- Space only for name and title

- 1 line for name, possible 2 lines for title

- box is left justified, align center

2

Name

- Font: Whitney Medium   - Font size: 11   - Leading: 12

- Kerning: Optical (tighter for extreme cases, keep on 1-line)

- SMALL CAPS, written in lower case

2

Title

- Font: Whitney Medium Italic   - Font size: 9   - Leading: 12

- Kerning: Optical (tighter for extreme cases, 2-line max)

- Not small caps, with every first letter capitalized

2

Example of a long title

- align center will automatically center the 3-lines as long as font sizes are correct and name is lower case small caps

2

3 & 4. Contact information

- Most balanced format allows address and website on box #3

- And 3 (up to 4) personal contact info on box #4

3

4

3 & 4. Contact information

- Font: Whitney Book   - Font size: 8   - Leading: 12

- Website link Font: Whitney Medium   - Font size: 8   - Leading: 12

- Kerning: Optical

3

4

Example of 4 lines per box

- Make best judgement on balancing out information on both sides and arranging them by priority

- Keep in mind right side can accommodate longer information

- For extreme cases, take out address to accommodate more info

3

4

For any further question, please contact

John [Graphic Designer] at jra@pih.org

 

 

 

 

 

thank you