Organisation-wide
Specific campaign
Welcome journey
Exercise:
Think about some of the different audiences you might have for your projects
Fundraising: appeal to raise money
Campaigns: want people to sign a petition
Communications: more sign ups to the email list
Set up a petition that also allows people to sign up to the organisation's email list
Ask people to share the petition after they have signed it if they are a new supporter
If they are an existing supporter, ask them to donate after they have signed the petition
Change for Good- using behavioural economics for a better world - Bernard Ross, Omar Mahmoud
Shortcuts to Raise more Money - Dana Segal https://www.thegoodpartnership.com/post/__076