Michel Simons
m.simons@fontys.nl
Gemma van der Kamp g.vanderkamp@fontys.nl
Fontys University of Applied Sciences,
Tilburg, the Netherlands
Educating entrepeneurial journalists by using innovation as a steppingstone
Evaluation of the course Innovation & Entrepeneurship
PROJECT NERO
- Concept: bring the classroom to the editorial office
- Innovative, crossmedial journalistic products
- 2010-2013 cooperation with two newspapers
- 300 students in groups, 50 succesful projects
But...
-
'Classroom behavior', lazy, not enough ambition
- Getting a job in a newsroom = not realistic
No longer 'NERO-students' but future entrepeneurs
Emphasise skills that senior journalists (often) don't have, make them valuable
Need to reconsider...
O&I: 10 week project....
Start a start up...
Learn how to use
tools...
Develop a creative
concept...
Pitch your idea to
media clients...
Sign a temporary contract with a media outlet...
NO contract?
Game over!
So...
Did we reach our goal?
Partly
Future of O&I
1. From third year to graduation year
2. Support from experienced
entrepeneurs
3. Start up desk
4. Cooperation with new, young media companies
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