LANDSCAPE * TRENDS * OPPORTUNITIES 2016

SOCIAL MEDIA COMMUNICATIONS

Every market has differences.

More channel complexity.

9 HOURS

econsultancy

DAILY.

TIME SPENT ONLINE

MOBILE

SOCIAL

CUSTOMERS FIND INFORMATION, FORM OPINIONS AND MAKE DECISIONS.

SOCIAL MEDIA HAS

CHANGED HOW

FRAGMENTED DECISION-MAKING.

RESEARCH

CONSIDERATION

VISIT

RESEARCH AGAIN

Focus on the content.

Document a content strategy.

Use social media to amplify interest.

Know all media influencers.

78% more sales

7x faster closing rates

Novus Asia

FACT! Businesses that are social do better.

78% of CMOs believe content is the key to marketing.

Nielson

CONTENT: ANY TIME, ANY WHERE.

Today audiences have access to more content than ever before.

Audiences access content on the go - they check for updates, upload moments, read streams and reviews, watch videos, and more.

VISUAL CONTENT WINS.

92% of people trust brand recommendations from friends.

Nielson

OMNI-CHANNEL THINKING.

MOBILE.

SOCIAL.

RELEVANT CONTENT DRIVES OUTCOMES.

INTEREST

AWARENESS

DEMAND

CONVERSION

LEADS

LOYALTY

CUSTOMER

AUDIENCE

ADVOCATE

FOR SHARE OF

RELEVANCE IS KING.

VOICE

WALLET

RIGHT MESSAGE. RIGHT TIME. RIGHT PLACE.

DISCOVER TRENDS and opportunities to engage. AMPLIFY events and media interest.

ENGAGE seamlessly with media and audiences. TRACK topics of interest and sensitive issues.

THEBRIDGE.

IDENTIFY INFLUENCERS across topics, narratives and discussions. Develop profiles to foster deep relationships.

Text

SOCIAL LISTENING.

ALWAYS LISTEN. EARLY WARNING SYSTEMS.

We develop sustainable B2B and B2C content development and marketing strategies.

We stive to make brand content a relevant part of audience lives and social behaviors. Our content planning is comprehensive, channel-agnostic and integrated across all relevant consumer touchpoints.

CHANNEL & CONTENT PLANNING

BRAND PUBLISHING/CONTENT MARKETING

MAKE CONTENT MATTER.

DISPLAY

VIDEO

We are able to implement the latest and most effective audience targeting and retargeting solutions from real-time media buying to search keyword marketing.

We use sophisticated reporting and rich audience insights to maximize ROI.

MANAGED SOLUTIONS.

TARGET RELEVANT AUDIENCES.

INTERACTIVE.

http://actionaid.hkdev.cmgrp.com/showcase/

SOCIAL

Experienced digital strategists, talented creative thinkers, designers, visualizers, developers and producers - in-house.

30+

Interactive

Video

Campaigns

Games

STUDIO

golin.com/asia