Lectures on
New Product Development
Ganesh N Prabhu
Indian Institute of Management Bangalore
This is a series of edited in-class live recordings with background slides uploaded on Vimeo of all the thirty mini lectures given in the New Product Development elective in the Post Graduate Program at the Indian Institute of Management Bangalore in 2014.
The total lecture duration is 5 hours while the other 25 hours of case discussions, project presentations and guest sessions held during the course are excluded. These lectures were used to flip the class in subsequent runs of the course to give extra time for case discussions. The videos can also be used for self study by anyone with an interest in the management of product and service innovation.
01. New Product Development Introduction
02. Hyper-competition in New Product Development
03. Business Models for New Products
04. Why Study New Product Development
05. Doing Things Right in New Products
06. Doing Right Things in New Products
07. Mission Statements for New Products
08. Identifying New Product Opportunities
09. Generating New Product Ideas
10. User Data for New Product Development
11. Interpreting User Data for New Products
12. Creating User Centered Product Variety
13. User Centered Product Development
14. Product Concept Testing and Selection
15. Productizing Pure Service Products
16. Developing Product-Service Systems
17. Platform Thinking for Developing Services
18. Product Architecture and Modularity
19. Product Design for Manufacturing
20. Prototyping and Prototyping Strategy
21. Organizing for Product Development
22. Designing Products for Emerging Markets
23. Flexibility in Product Development
24. Achieving Product Integrity
25. Design Thinking for New Products
26. Developing User Tool Kits
27. Creating Demand for New Products
28. New Product Business Plans
29. Financial Analysis of New Products
30. Business Models and Business Strategy