Learn for interest
Gaming/App development
Websites
Looking for a job
Doing a project at college
Has clients
Going to campus
Income generation
It's cool
He is experimenting
Has time
Course work/Projects
Needs skill recognition
Peer support
No Job
iHub
Critical Money objective
Short cut to riches
Its a job
Improve efficiency
Lower cost
lower downtime
Increased robustness
Faster job delivery
Generate new revenues
Offer competitive edge