October, 2015
Why GSAP is such a great choice for scripted animation in HTML5 banners.
Show how to build an animated ad with GSAP.
Update on industry-wide support for GSAP.
Address what still needs to be done in the industry and what you can do to help.
A detailed beginners tutorial on all the features of GSAP.
A comprehensive overview of all the best practices for HTML5 banner production.
Contact Noble Desktop for more details educator-in-chief@nobledesktop.com
GreenSock: MorphSVG
Chris Gannon: SVG Missile
Plugins: css, bezier, directionRotation, colorProps, attr, roundProps
Eases: Power0-4, Rough, Stepped, SlowMo, Elastic, Bounce, Back and more.
Learn more greensock.com/gsap
Solves real-world problems (workflow, prefixing, SVG)
Runtime controls
Plugin architecture
Support and documentation
IAB is educating the industry on how HTML5 ads need many external resources.
IAB recommends that standard display ads (non rich media) allow for 200kb zipped.
DoubleClick is hosting GSAP and will soon auto-detect it.
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IAB sending mixed messages about CDN hosting.
Pointing to publishers to "figure it out".
Still encouraging common shared libraries to be packaged with ads and count towards file size.
AdWords recommends that GSAP is packaged with the ad.