Customer Data Platform         

LINE 2.0
Segment Marketing         

Goals

1. Create LINE Messages
2. Collect User Feedback
3. Build Segmentation

Live customer service

Problem Solved.

LINE Bot /

And we have one more alternative plan.

Account Binding         

Make out CRM system know who LINE user is.         

LINE Token         

Mamilove Member          Id

Two Level Binding         

Level 1. Platform Token → behavior record         

Level 2.          Member Id → behavior record

A Real Customer
= Platform Token → Member Id → behavior record         

= Segments         

Sol A. Web only         

External browser
(better for FACEBOOK Login User)

But... It's a obstacle for App user

Sol B. LIFF         

in-app browsing experience

Higher engineering cost

Admin

Create          Admin

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