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August 23, 2016
60 seconds pitch
Despite the two million businesses that use Gmail, the email client has fallen behind com- peting products, such as the native email clients from Apple for its mobile and desktop devices. A user experience survey of Gmail users revealed that users are not satisfied with the functionalities of the mobile application. Many users indicated that Gmail’s mobile application fails to mirror the features of the web version. Some survey respondents cited that this inconsistency alone drives them to use native iOS email clients. At the moment, the Gmail mobile application does not offer any additional services that make a solid case for the switch. The survey also revealed that the majority of Gmail’s user base is between the ages of 18 and 34. This is a key target market for Google for Work, as the 18-24 market represents users from higher education institutions and the 25-34 market represents users from the business sector.
Executive Summary
Q1
Q2
Q3
Q4
Gmail
User Base
New
Features &
mockups
Products
& Trends
Metrics
Agenda
Email Communcations Landscape
4.3
email accounts
on mobile Devices
uses preview pane
prefers SMS
on iPhones
check on mobile
68%
opens
billion
33%
opens
<25
age
84%
ages
18-34
35%
business
users
Slow user base growth, at around 3% annually
Not much growth in the business/corporate end
Where does Gmail fit in?
source: litmus.com
Gmail Stats
billion
1+
Active Users
billion
1+
Downloads on google Play
31
Average Age
75%
opens emails on mobile devices
According to Gizmodo (2011), Gmail users are...
Thin
Young Men
18 >= Age <= 34
College-educated
Politically Liberal
Single
Optimistic
Live in Urban Setting
Well Travelled
Career Focused
Blog Readers
iPhone Users
Laptop Owners
MP3 listeners
Introverted
Entrepreneurial
Jeans wearers
T-shirts
In fact , I am your most typical Gmail user
Gmail UX Survey
Survey Results
184
Completions
Desktop/Laptop
Mobile
Female vs. Male
25-34 years
Personal Usage
62%
37%
41%
70%
F 49%
M 51%
18-24 years
37%
Describe Gmail in one word
Overall Gmail Rating, 1 - 5 scale
| Mean | SD | |
|---|---|---|
| Productivity | 4.18 | 0.86 |
| Ease of Usage | 4.36 | 0.83 |
| User Interface | 4.03 | 0.92 |
| Reliability | 4.54 | 0.73 |
| Overall Features | 4.14 | 0.84 |
Rating the different version of Gmail, 1 - 5 scale
| Mean | SD | N | |
|---|---|---|---|
| Desktop/Laptop | 4.27 | 0.80 | 245 |
| Mobile App | 3.83 | 1.00 | 211 |
| Mobile Browser | 3.08 | 1.09 | 120 |
| Tablet App | 3.88 | 1.05 | 68 |
| Tablet Browser | 3.46 | 1.05 | 59 |
Survey Results
Industry trends
Will you marry me?
I guess...I have to
Survey Result
Industry trends
+
68%
Gmail's mobile
app is not the
best option
out there.
business users answering on the go
33%
Especially for
iOS
35%
opening emails on mobile devices
opening emails on mobile devices
75%
Gmail
Users are Opening emails on iPhones
Growth Opportunity with Google for Work
Who uses Google for Work?
Universities
Corporate
18-24 yrs
25-34 yrs
Survey
Respondents
78%
Proposed iOS Features
Filter
by Unread
Swipe Left
to Archive & Delete
Tracking
Filter by Unread Mockups
Delete & Archive Mockups
Email Tracking Mockup
Metrics
Attrition Rates
User Base Count
Growth over Time (D/M/Y)
Retention Rates
Conversion
Login Platform
Attachments
Session Stats
New Users
Personal vs. Work
work
personal
Interactions
Usage
Mia
HA
Thank you very much!
Questions?
That was very engaging! I thought you approached the problem in an insightful manner but there is always room for improvement. Please, carefully listen to the questions from your team and learn from their feedback. I hope this was helpful.
HA
Did you like my presentation?
Hey MIA!