Find That Recipe!

with Ike and HB

Find That Recipe!

with Ike and HB

• McDonalds: Monopoly game every Autumn
  • 5.6% increase in sales during the game
• Popchips: Games to personalize mobile ads
  • 40% increase in sales
  • $100mil increase in revenue
• Step2: Children's retailer added social gamification
  • 300% increase in revenue through Facebook

Find That Recipe!

with Ike and HB

• Dominos: Pizza Hero game
  • 30% increased sales revenue
• Ford: Escape Route game
  • $8mil in vehicle sales through the game
  • 600% increased likes on Facebook
  • 100mil impressions on Twitter
• Australia's Commonwealth Bank: Investorville
  • 600 new loans through property investing game