Seligent newsletter UTMs best practice/process
Mar 10, 2016
Currently on the sites like GH that use the Expression Engine platform, we are seeing a issues with newsletter urls creating too much load on the server and crashing the site during a mail out
Issues
Brands of Expression Engine
Taken from the most recent newsletter from GH: 10 tricks to stop thinning hair
utm_source=crm
utm_medium=email
utm_campaign=GDH_04032016
utm_content=_
utm_term=_
To track Hearst Node, there is a DEV piece to integrate this functionality before it can be added to newsletter UTM urls.
Currently Mens Health is the only site that supports Hearst Node
Based on the most recent newsletter, we are seeing empty UTM variables for UTMs automatically generated by the Seligent platform, could we explore:
Automated UTM url example
utm_source=crm
utm_medium=email
utm_campaign=GDH_04032016
utm_content=_
utm_term=_