Digital
Transformation
Mikli Feria Jorge
How do we create a unique online experience that people will enjoy, and that inspires them to action?
When we translate the structure 1:1, the experience gets lost in the translation.
Start with the core idea + experience
Leverage what digital has to offer
How can we multiply ourselves?
Have the tech —
Take care of our speakers by
centralizing information
Take care of our participants by
doing the heavy lifting
Take care of the team by
allowing us to do the work
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They spent their days in Google Sheets, juggling clients and manually assigning client numbers to them (so that repeat clients wouldn't be assigned a newnumber), and creating GDrive folders for every new one.
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Clients could buy "credits" to exchange for certain kinds of work, and they were constantly doing the math, adding and subtracting credits from clients' balances.
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They were managing their team of writers, coordinating deadlines and emailing them client files and folders.
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They were copying and moving documents from one folder to another.
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And then manually emailing clients once their projects were ready, and letting them know what their new credit balance is.
- (Not to mention re-emailing clients who had forgotten how many credits they had left, or couldn't find that email with the link to the latest project.)
Check on new project requests.
Write.
Type the project # onto a form.
Done.
Tech can transform experiences
and make life easier.
Where do we start?
With people.
With people.
Where do we start?
Tech doesn't exist in a vacuum.
Who are we building for?
THE SWEET SPOT
The Core Intent
+ Experience
Who's using the tech?
Who's maintaining
the tech?
What problems are we solving?
Whose problems are we solving?
And the fun starts there.
Mikli Feria Jorge
Tech and Automation Strategy
@heymikli
heymikli.com/upcn