“One day Alice came to a fork in the road
and saw a Cheshire cat in a tree.
‘Which road do I take?’ she asked.
‘Where do you want to go?’ was his response.
‘I don’t know,’ Alice answered.
‘Then,’ said the cat, ‘it doesn’t matter.”
~ Lewis Carroll, Alice in Wonderland
(that is, what you want,
rather than what you
don’t want)
(tangible rather than conceptual:
able to be evidenced through the senses when attained - thus, seen, heard or felt)
(goals have outcomes and outcomes are
intended or unintended)
(physical, mental,
emotional, time, money, insights, support)
(you need a context in
which you want the
well formed outcome
to be achieved)
(consider the cost and consequences for oneself and others affected)
Have a defined time frame.
Be ecological.