Isabella Di Fabio - 5 Essential Characteristics of a Community Manager
As we already know, Community Management is both a complex and dynamic discipline. There are many tasks that must be carried out in this role, but they are all vitally important to a brand.
Therefore, it is necessary that the person carrying out the function has training, experience and a profile according to the circumstances.
Isabella Di Fabio - below she tells us more about the characteristics that a community manager must have, in a more specific way
Communication
The community manager must have the ability to transmit the brand's values, emotions and tone of voice through the content it disseminates and shares with the community.
Also, you must have the ability to respond correctly and appropriately to questions, comments, criticisms and other issues that arise among people who interact with the brand.
Training
It is not an impossible practice, however, to ensure that you succeed and carry out your marketing objectives with satisfaction, it would be best for the community manager to be trained in areas such as:
* Marketing
* Communications
* Advertising
* Public relations
Also known as the Social Media Profession, the career encompasses various areas of performance and different professional practices, both in terms of democratization of production and access to media channels as essential to new communication platforms and technologies.
There are several optimal graduations for those who want to work with social media such as Marketing. Knowing strategies and having knowledge in the area is essential for the professional to correctly interact with the audience.
Isabella Di Fabio - The Marketing specialist knows how to understand the needs of the target audience in question, and as a consequence can deliver exactly what the audience needs.
Multitasking
The number of tasks varies depending on the size of the company. However, in general, the community manager is immersed in tasks that must be carried out simultaneously, such as:
* Conversations with the company
* Conversations with users
* Text editing
* Content curation
The evolution of communications and information technology irreversibly impacts people's daily lives.
The way of working has changed and even the fixed working hours are no longer the same.
This is because, by operating different technological devices and systems, people can carry out work tasks at home and get in contact with their work colleagues.
Flexibility
For many reasons, the community manager must have the willingness to serve the brand even outside the established normal hours.
This happens more than anything on special dates both in the calendar of the countries or cities, and the same company.
Passion
Isabella Di Fabio explains that the daily work of a community manager requires that he be passionate about communication.
Her work consists mainly of being in permanent contact with the public and being a bridge between external people with the company and vice versa, so she must have energy and passion for what she does at all times.