What is Amazon PPC? How the Amazon PPC Auction Works

Amazon PPC (Pay-Per-Click) is an advertising platform that allows sellers to promote their products directly on Amazon. Sellers bid on keywords, and when a customer searches for those terms, the highest bidders' ads appear in sponsored listings. The Amazon PPC Services determines ad placement based on bid amount and ad relevance, ensuring that sellers only pay when customers click their ads. This boosts product visibility and drives sales.