TECHNOLOGY STRATEGIES


Chapter 10

Competing on Knowledge: How the Power of 
Information Can Enable Great Things


slides by :
[Group One]

Major Brock
Nicole Stroble
John Hunt



Business Use of Information



[Major's Slides]

[Major's Slides]

Data and INFORMATION

Data vs. Information

  • Data and information is often thought to be the same thing
    • Data are "the raw ingredients that comprise information (Nyheim, 175). "
    • Information is when "patterns begin to emerge (Nyheim 175)" in data
  • Moe Russel says the following when talking about technology used in agriculture:
    • "Data is one thing - information is another. Growers need information, not data."   
      • RUSSELL, M. (2011). DATA VS. INFORMATION.  Corn & Soybean Digest ,  71 (10), 64.   

Data Hierarchy


Data Hierarchy

  • Data is like the foundation, everything is built on top off it
    • This is why data integrity is important
  • "Information is gained from analyzing and interpreting the data and conclusions represent the actions to be taken based on the information. "
    •   Rogers, Y., Sharp, H., & Preece, J. (2011). Data Gathering.  Interaction Design . West Sussex: John Wiley & Sons Ltd.
  • Knowledge is built on experience using information 
  • Wisdom comes with the use of knowledge over time
  • Confidence comes as you ascend the data hierarchy
    • With intelligence comes confidence and power       
  • Action comes after building the confidence to act on

Data Hierarchy 

  • Knowledge is built on experience using information 

  • Wisdom comes with the use of knowledge over time

  • Confidence comes as you ascend the data hierarchy

    • With intelligence comes confidence and power

  • Action comes after building the confidence to act 

Information as a Valued Asset


  • Information is one of the most important and under-appreciated assets in the hospitality industry. 
    • When used properly, information can provide a business with a competitive advantage
    • Hospitality companies can use information about their guests to provide them with great customer service 

Information Overload


  • Technology gives us access to so much information it causes information overload 
    • Businesses experience this when they cannot manage the  information they are collecting
    • Ian Morrish says "many organizations are frustrated by the sheer volume of information they receive, but most know that there is   value in this information, if  only they knew how to extract it (Morrish 46)."
      • Morrish, I. (2013, February 1). How to Manage Information Overload. NZBusiness, 46-47.

Information OVerload


  • Technology can cause information overload but can also help prevent it through the use of  data management systems.

  • Data management systems include:
    • executive information systems (EIS)
    • decision support systems (DSS)
    • database management system (DBMS)
    • intranets
    • the corporate data network.       

Working Smarter With Information

[John's slides]

[John's slides]

[John's slides]

Sources/Links

  • Davenport, Thomas H.  "Competing On Analytics."   Harvard Business Review (2006): 1-11.  Web.  22 July 2014.
  • Nyheim,,P and Connolly, D.  (2012). Technology Strategies for the Hospitality Industry.  Prentice Hall , 
  • Russell, M. (2011). Data VS. Information.  Corn & Soybean Digest ,  71 (10), 64.
  •  Rogers, Y., Sharp, H., & Preece, J. (2011). Data Gathering.  Interaction Design . West Sussex: John Wiley & Sons Ltd.   
  • Morrish, I. (2013, February 1). How to Manage Information Overload. NZBusiness, 46-47. 

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