Free cookies 


( an adventure in users' expectations )

Jakob Anderson @jakob_anderson



News Flash:






We are not the users*




* = We developers are not behaviorally representative 

of the statistically typical user archetype



Users' Holy grail:



  • Don't notice they are on the web
  • Instant interactions and page loads
  • Fresh information
  • Rich media experiences
  • Natural content interfaces


FREE COOKIES*



* I made this part up because I really like those things



What users expect


In 2012, what users expect a website 
to load in 3 seconds or less?

  • 89% of tablet users
  • 59% of smartphone users
  • 83% of desktop users 



    • Flying cars

    &

    jetpacks !!!



    WHAT USERS ACTUALLY GET:

    Avg. retail site load time:

    • 2011: 5.94s
    • 2013: 7.25s



    http://marketingland.com/retail-website-load-times-continue-
    to-decline-with-a-22-decrease-during-the-last-year-37604          


    Buckets 

    of 

    fail !!!


     (╯°□°）╯︵ ┻━┻


    What are we
    competing with?



    ancestry?   NO.


    archives?   No.


    Zombies?   ...   Maybe



    Users would rather spend their time somewhere else


    - Steve Krug, author of 
    "Don't Make Me Think"
    &
    "Rocket Surgery Made Easy"



    We are really competing 

    (for time) with:


    • Facebook
    • Google
    • Twitter
    • Pinterest
    • Interaction with real, undead humans*

    * See "living-dead" issue in Jira


    Give them
    many good reasons to stay



    You have
    ~3.5 seconds
    to get
    their attention





    http://www.lognormal.com/blog/2012/10/03/the-3.5s-dash-for-attention/



    The users' new
    Experience bar


    • Facebook
    • Google
    • Twitter
    • Pinterest
    • etc.


    our bar
    should be higher than users' bar



    We must
    Meet users' high expectations,
    PLUS:


    • Continuously improve their satisfaction
    • Succeed in delighting them in additional
      & unexpected ways



    And always...




    Thank you



    @jakob_anderson
    +JakobAnderson13
    jakobanderson.com
    janderson@familysearch.org
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