- We need stakeholders on all calls
- Others may attend, but the person who has the authority to say yes or no must attend
- We do NOT talk about pages at this stage
- We will share new terminology
- What is your mission
- What are your values
- Who are your audiences
- What will they need to do
- How will they need to do it
Will provide
- wireframes for design
- technical specifications for developers
- information architecture
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