User Research Insights
Consider a more visually interesting get started screen that showcases the capabilities of the app, instead of just lines of text that you can't listen to
This is going in the right direction, but could definitely use more work establishing a unique brand identity
18% of new users are lost on the log in/sign up screen.
This is likely due to the welcome screen's inability to succinctly convey the abilities and purpose of the application.
< This is illegible
< What is the difference between Pro and regular? Does it exist?
Get users hooked on a free version of the app first.
Maybe in the free version, you can only access existing documents and collections, and to translate your own you must pay?
Instead of "subscribe now" maybe it should be "learn more"
Do NOT display this screen immediately upon logging in. It feels user-hostile
"UGH at the payment thing. Try free? It should just be like…. Continue free. “Try?
"I haven't even started and it's already asking me to subscribe"
"There’s no way to not subscribe….oh ok try free for 7 days. That’s gross? I don’t want it to start by bombarding me with ‘spend money'
"What..am I paying for?"
< Blue highlight hard to find
< Confusing placement. Who reads at 780 WPM?
< Connect the slider and the scrubbing
< Instead of skip 15 sec, maybe it should be skip a paragraph?
Guided tour where features are spotlighted and the text is read aloud as the spotlight moves
A user tutorial on how to upload an image. Maybe a really simplified image so that they app educates the user on "this is how your text would be parsed by our technology." Being thrown into it is intimidating and explains the lower retention rate
"Try taking a picture of something!"
Subscription screen
Welcome screen
Playback controls
New-user tutorial
Machine learning... interpret images?