Data for the

REST of us.

The power of the human condition lies in our singularity. Each of us is the evolved result of an absolutely unique sum of personal experiences, forged in a dynamic environment, guided by an individual biology. No two humans share the same state. That makes us each equally and incomparably the rarest resource in the universe.

We enjoy a service-based economy.

  • Service industries account for 68 percent of U.S. GDP and four out of five U.S. jobs.
  • Small Business accounts for roughly half of private-sector employment.
  • 64% of net new jobs from small business. (1993-2011)
  • 78% of small businesses are Non-employers.
    (Self-employed individuals operating very small unincorporated businesses.)

  • 80% of small businesses in the U.S. are concentrated in the service-producing sector. 

  • Of the 20% in the goods-producing sector, nearly 2/3 are in construction and the other 1/3 manufacturing.

  • Most of these will be constrained by man-hours.

1

Most of these businesses are commodities.

  • Commodity n. 
    “a good or service whose wide availability typically leads to smaller profit margins and diminishes the importance of factors (as brand name) other than price”
  • Brand advertising still accounts for huge portion of profit spend as it is believed to be an effective way to differentiate - this is in direct opposition to the conventional wisdom about commodities.
  • Performance would be a better differentiator - it self-advertises.
  • We differentiate by connecting the dots where none else has. This Results in new offerings or innovative angles on the classic commodity.

2

Thin margin models require scale to grow.

  • Scale is hard for both the physical production and services industries - because typically it consumes man-hours.
     
  • Small business generally begins with a man-hour deficit. 
     
  • How do you scale and differentiate without the human capital necessary?

3

Clever capital management reduces waste.

  • What do we waste?

    • Time/Effort

    • Assets

    • Perspective (when we can’t map it onto the data in front of us)

    • Opportunity

  • Why do we waste?
    Lack of information?  Inaccessibility of Information.

    • data collection gaps

    • data aggregation gaps

    • correlation gaps

    • insight gaps

4

Bridging the Gaps

REST provides the Primitives to build Custom Ontologies

 

 

“An ontology specifies a vocabulary with which to make assertions, which may be inputs or outputs of knowledge agents (such as a software program).  As an interface specification, the ontology provides a language for communicating with the agent.”

5

REST provides a simple declarative abstraction which Humans can use similarly enough to the way they think about capital.

  • Capital is an asset, a resource, a noun

  • Capital can be modified by actions, verbs

  • Capital can be collected by queries, questions

     

     

5

High level tools map more naturally to the mechanisms under the hood, to our way of thinking about them and using them.

5

Tools that empower “Children” to build bridges can be incredibly powerful - we can crowd source perspectives previously obstructed by the lack of an approachable communication medium.

Your work is important.

- Value Creation - 
New Capital can be created through Data Composition

I stole from here:

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