KPI or die
Let simple goals defined by clear KPIs be your guide to success
GO TO
www.soupjam.org
"5 Things I'd change"
KPI OR DIE
@orangedrum
K-P-I
Key Performance Indicator
What?
A KPI is a measurable value that demonstrates how effectively a company is achieving key business objectives.
Why?
KPIs are used by individuals and organizations to evaluate their success at reaching critical targets. High-level KPIs may focus on the overall performance of the enterprise, while low-level KPIs may focus on processes within departments.
KPI OR DIE
@orangedrum
HOW?
by being smarter!
Specific
Measurable
Attainable
Relevant
Time-bound
Evaluate
Reevaluate
KPI OR DIE
@orangedrum
Let's build a kpi
What: To get 20% of visitors to convert to subscribers to SoupJam
Why: Achieving this target will give us a growing base audience
Measure: Progress will be measured through facebook analytics percentage of subscribed users per total visitors
How: Tweak marketing site based on DATA
Who Owns KPI: Me!
Outcome: SoupJam gains a healthy growing audience
When: KPI progress will be reviewed on a weekly basis.
KPI OR DIE
@orangedrum
OUR KPI
- 20% visitors converting to subscribers by end of first quarter.
Where are we now?
facebook analytics
quantitative data
SITE INSIGHTS
CRAZYEGG
COLLECT DATA
user testing time...
Because... why?!
KPI OR DIE
@orangedrum
KEEP SCRIPT
Hi, .
My name is Jean, and I'm going to be walking you through this session. You probably already know, but let me explain why we've asked you to come here today: We're testing a web site that we're working on to see what it's like for actual goats to use it.
I want to make it clear right away that we're testing the site, not you. You can't do anything wrong here.
We want to hear exactly what you think, so please don't worry that you're going to hurt our feelings. We want to improve it, so we need to know honestly what you think.
As we go along, I'm going to ask you to think out loud, to tell me what's going through your mind. This will help us.
If you have questions, just ask. I may not be able to answer them right away, since we're interested in how goats do when they don't have someone sitting next to them, but I will try to answer any questions you still have when we're done.
Do you have any questions before we begin?
Psych Javascript
@orangedrum
SET EXPECTATIONS
PRE-TEST: Do they already understand streaming music services and the 1 for 1 concept?
- First, ___ how would you define Spotify?
- How would you define TOM shoes?
OK, great.
We're done with the questions, and we can start looking at things.
Psych Javascript
@orangedrum
The Script
*Does the user understand where they are?
Before clicking anywhere, describe to me your first impressions of the site.
In your own words, what service does this site offer?
*Will they interact with this site?
If no one was here, what would you do next? (Why?)
Describe in your own words what just happened?
*Ask only I f they watched the video.
Emotional KPI could be to evoke a certain emotion.
How does that make you feel?
*Would they subscribe?
What would you do from here?
*If they say anything about “subscribe” we got 1!!!
did we hit it?
1/5 usertest
OR
20% on FB Analytics
GO TO
www.soupjam.org
"5 Things I'd change"
Things I'd change in order to hit KPI.
GO TO
www.soupjam.org
"5 Things I'd change"
Things I'd change in order to hit KPI.
KPI OR DIE
@orangedrum
Clear goal + metrics = Kpi
Questions?
hire me
www.orangedrum.com
jean.kaluza@orangedrum.com