The Importance of Leadership in Creating your Personal Brand

what

is
leadership?

skills for
successful
leadership?

Leadership skills & Attributes

Self Awareness

Self Management

Relationship Building

Communication Skills

Ethical Practices

Team Development

Leading Change

Project & Program Effectiveness

Systems Thinking

Community Building

Sustaining Leadership

so what does leadership have to do with branding?

A brand is...

the identity of a specific product, service, or business

building your brand through leadership

1. Self Awareness, play to your strengths

"Play to your strengths."

"I haven't got any," said Harry, before he could stop himself

"Excuse me," growled Moody, "you've got strengths if I say you've got them. Think now. What are you best at?"

From Harry Potter and the Goblet of Fire

2. Self-Management--discipline

"If I want to be great, I have to win the victory over myself...self discipline."-Harry S. Truman

3. Systems thinking--repetition and consistency

"We are what we repeatedly do. Excellence, then, is not an act, but a habit."-Aristotle

"It takes 20 years to build a reputation and five minutes to ruin it."-Warren Buffet

4. Relationship building/Community building--build your network

"I told my psychiatrist that everyone hates me. He said I was being ridiculous-everyone hasn't met me yet."-Rodney Dangerfield

4. Manage your image--sustaining leadership

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Your Personal Brand

• What do you think it is?
• What do you want it to be?
• How are you helping it? hurting it?
• How will you get there?

The Illinois Leadership Center is here to help