eSolar

strategy brainstorm review

Digital Vistor's Center


Content Driven Design
  • Text
  • Photography
  • Interactive
  • Video

Great Copy


  1. Simple ideas distilled into a dense sentence or phrase
  2. Follow up with real ideas that show you know what you're talking about
  3. Wikipedia Text - Make a "solarpedia"
  4. Articles
  5. Data Points
  6. ???

Engaging Photography


  1. Unique use of photos
  2. Photography that no one is expecting
  3. Balance of people and technology
  4. Photos that tell a story

Interactive Elements


  1. Create an interactive solar array that allow people to write their own messages with the click/drag of a mouse
  2. Animate the flipped panels with different statistics on them
  3. Exploded Illustration (with hover for details)

Video


  1. Explainer Video - Similar to the GlassPoint video
  2. Time lapse of the assembly process
  3. 360 view of a panel or other interesting device
  4. Full Screen Background Video - possibly the fly over from the home page
  5. Webcam feed of the office

Goals


  1. Tell the eSolar story
  2. Bring new excitement to solar tech
  3. The voice for solar tech

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