Day in a life at startups vs. large enterprise as a Product Manager
Jesse E. Owens II
Senior Product Manager, MasterPass @ MasterCard
My Journey
- B.S. in Computer Science, Norfolk State University
- 12 years in B2B and B2C product development experience
- Military Defense, Investment Banking, Education & Payments
- Self-taught UX Design, Web & Mobile Development
Workshop Outline
- Understand the non-technical & technical dynamics with your maketing, sales and product team
- Understand the divisions of autonomy when making decisions
- Understand how to forecast your roadmap to your stakeholders
- Distinguish how you can effect change with your stakholders
THe hammer
Image from http://geosworld.wikia.com/wiki/Yoshi
THe coach
Image from billwalsh360.com
THe Sanitation Worker
startup
- Generalist
- People Manager
- Set the Product Dev Process
- Stakeholder Enagement is Limited
- Less Dev Teams, Tighten Coordination
- Limited Feature Set
- KPIs of product tie closely to company success
large company
- Specialist
- Manage through Influence
- Execution of the Product Dev Process
- Stakeholder Enagement is expanded
- More Teams, More Coordination
- Broad Feature Set
- KPIs tie closely to the success of 1 of many company initiatives
the role of the product manager
PM challenges
- 49% Half of companies do not use a consistent PM process
- 21% products being delivered fail to meet customer needs
- 45% indicated that the skill levels of the Product Managers at their company varied greatly
- 70% In companies doing Agile, the majority of PM are Product Owners
Note: The results contain data from over 850 PM team leaders about the biggest challenges faced in their organizations conducted by 280 Group
Let's dance: Forecast your roadmap with stakeholders
- In Groups of 5, Select the PM, UX Lead, Release Manager, Tech Lead, Sales/Marketing Lead, Architectural Design Lead
- Your product is a Travel Booking App that allows users to book and pay for hotels, flights, and transportation
- Your development team has capacity of 120 pts across 6 development sprints for Q12017
- Commercialization: Launch product in Europe in Q2-2017 with 2 Factor Authentication SignUp/SignIn (13 pts), Multi-Language Support (8pts)
- Architecture: Performance Improvements to UI, Booking and Payments API, Buildout of Web and Mobile Test Automation (15 pts each or 75 pts)
- UX Lead: Refine User Feedback during SignUp (10 pts)
- Release Mgt: Critical defects preventing cars in certain locales, hotel booking for less than 2 days and app fails to store customer info on browser when they select to be remembered (8pts each or 24 pts total)
- In 15min, Your Goal is Craft a Q1 roadmap per iteration with all the stakeholders, team capacity and product needs in consideration.
Resources
Product Manager You Are.....
by Mat Balez, VP of Product at FlatIron School
How to Hire a Product Manager
by Ken Norton, Partner at Google Ventures
Contact Me
@JesseOwensII
Jesse Owens II
@JesseEOwensII