Website, Email, and Social Media Updates
Covering
-
Web - General Jan-Apr
- Quick look at importance of mobile
- Web - Grad Student Success
- Newsletters - Monthly and Weekly
- Social Media - Twitter and FB
Web General
Jan - Apr 2015
Overview of Traffic
Country of Origin
1 out 4 from a different country
Top Content
Devices
Mobile important for New Visitors
Mobile important for certain countries
| Country | % sessions using mobile |
| Kenya | 52 |
| Indonesia | 35 |
| Nigeria | 21 |
| Saudi Arabia | 17 |
| Ghana | 16 |
| United States | 14 |
| Canada | 14 |
| Germany | 14 |
| Thailand | 12 |
| Japan | 12 |
Site speed important for certain countries
| Country | avg.page load time (s) |
| Kenya | n/a |
| Indonesia | 7.5 |
| Nigeria | 15 |
| Saudi Arabia | 11 |
| Ghana | 36 |
| United States | 2.24 |
| Canada | 4.17 |
| Germany | 2.15 |
| Thailand | 5.29 |
| Japan | 3.35 |
Keeping our website accessible for more than assistive technology
- small screens
- low bandwidth
*Responsible responsive design
Web Grad Student Success
Mar - current 2015
Grad Student Success
- Launched March 22
- 1,720 pageviews so far
Traffic by percentages
- Home - 53%
- New Students - 12%
- Professional Development - 8%
- Campus and Community - 8%
- Academic Help - 6%
- Health and Wellness - 4%
- Mentor Relationship - 3%
- About - 2%
- News/events - 4%
http://gradschool.oregonstate.edu/graduate-student-success
Website Sessions from Newsletters and Social Media
- 4,452 - Sessions
- 3 pages/session
Jan 1 - May 12
Monthly Newsletter
- Jan, Feb, Mar, Apr, May
- 3,473 sessions generated
"I just wanted to provide a bit of feedback about the new grad newsletter. In short, it's superb! It was particularly helpful to have a host of announcements about opportunities on campus and elsewhere in one document. The layout is visually appealing, and the content valuable. Thank you for this newsletter!" - Grad Student
GradSuccess FTW
- 260 Sessions (Jan 1 - May)
- 319 Subscribers
- 15 newsletters sent
- 53% avg. open rate
- 20% avg. click rate
- Only 4 unsubscribers so far
GradSuccess FTW
Locations in the US for opens, April 10
- 115 followers
- 45 sessions on the website (Jan - May)
- 590 tweets total (Oct - now)
- Frequency 39-91 tweets/month
- 921 likes
- 94 sessions on the website (Jan - May)
- Frequency ~4-5x/week
Incoming Students Email Campaign
- 664 subscribers added from SF
- People who said "yes" on intent to enroll
- 63% open rate
- 19% click rate - off-campus housing most popular link, 103 clicks
Will add more students for June
- More "yes" on intent to enroll
- Student who are registered but did not answer intent to enroll
Sent May 11
May Issue sent on May 11
- 664 subscribers add from SF
- People who said "yes" on intent to enroll
- 63% open rate
- 19% click rate
Will add more students for June
- More "yes" on intent to enroll
- Student who are registered but did not answer intent to enroll