Jamie Murphy
Front-end Developer
E-commerce
CRO
Webstore
Webstore
SaS
Webstore
SaS
Community
Webstore
SaS
Community
Product
Webstore
SaS
Community
Product
Brochure
Essentially - E-commerce is mostly focussed around KPI based performance
Essentially - E-commerce is mostly focussed around KPI based performance
Obviously there are unique challenges. E.g. Transactional Coding
Essentially - E-commerce is mostly focussed around KPI based performance
Obviously there are unique challenges. E.g. Transactional Coding
But most of the work in e-commerce is focussed around improving the site's performance against KPIs
Experience - know the right approach
Experience - know the right approach
Work to KPIs!
Experience - know the right approach
Work to KPIs!
If it ain't broke...
Experience - know the right approach
Work to KPIs!
If it ain't broke...
Reliability
Experience - know the right approach
Work to KPIs!
If it ain't broke...
Reliability
Not a yes man
Experience - know the right approach
Work to KPIs!
If it ain't broke...
Reliability
Not a yes man
But not a no man!
Know what to sell!
Know what to sell!
Monitor your own performance (KPIs)
Know what to sell!
Monitor your own performance (KPIs)
Educate the client
Know what to sell!
Monitor your own performance (KPIs)
Educate the client
Know what to sell!
Monitor your own performance (KPIs)
Educate the client
Know what to sell!
Monitor your own performance (KPIs)
Educate the client
Know what to sell!
Monitor your own performance (KPIs)
Educate the client
Understand their needs!
Starting Point
Starting Point
Liability!!
Starting Point
Liability!!
Payment Gateway Modules!
Don't just stick to one!
Starting Point
Liability!!
Payment Gateway Modules!
Don't just stick to one!
Starting Point
Liability!!
Payment Gateway Modules!
Don't just stick to one!
Very few projects justify custom
e-commerce! If they do...
test, test, test!!
Tell this to your client!