Jamie Murphy
Front-end Developer
E-commerce
CRO
Present!
Suggest Topics
Network
(stay for beer)
Analytics For Developers
Why you should consider analytics as a developer
Websites are not just about UX & Looks
Leads to your client trusting you
You learn & improve much more
Case Studies & data to sell yourself to new clients
This data is also perfect to justify yourself
Goals & Events
Goals track KPIs
Events Track Users
Event Examples
function handleOutboundLinkClicks(event) {
ga('send', 'event', {
eventCategory: 'Outbound Link',
eventAction: 'click',
eventLabel: event.target.href
});
}
ga('send', {
hitType: 'event',
eventCategory: 'Videos',
eventAction: 'play',
eventLabel: 'Homepage Explanation'
});
How this looks in Analytics
How do they benefit you as a developer?
Goal Examples
How goals look in Analytics
How do they benefit you as a developer?
Use Cases
Website Re-Design
Before - Evaluate existing site FIRST
Middle - THEN design & build your new website
Use Cases
New Website
Before - clearly identify goals & performance criteria
Middle - build with these in mind
You will not get it right first time!
Tell this to your client. Don't be afraid!
Use Cases
Landing Pages
Bounce Rates!
Use events! (affects bounce rates)
Use Cases
Not just for E-Commerce!!
Lead Generation
Content Services
User Events
Brochure Websites
Summary