Why Website Performance Matters
Overview
- The Ad Journey on Facebook
- Web performance and key metrics
- Why we should care
Jose Perez
Solutions Engineer
at Facebook
The Ad Journey
Business website
A More Accurate Ad Journey
Business website
Performance affects user conversion
Zalando saw a 0.7% increase in revenue when they shaved 100ms off their load time.
https://jobs.zalando.com/tech/blog/loading-time-matters/index.html
Furniture retailer Zitmaxx Wonen reduced their load time to 3 seconds. Conversion increased 50.2%. Overall revenue from the mobile site also increased by 98.7%.
https://www.thinkwithgoogle.com/intl/en-154/insights-inspiration/case-studies/zitmaxx-wonen-building-faster-mobile-site-pagespeed-insights-test-my-site/
Web Performance Optimization Program
Introducing
Web Performance Audit
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Web Performance Improvement
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Web Performance Monitoring
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Measuring Results
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