HI. I'M JOE!
wpbuffs.com
SLIDES
- wpbuffs.com/backlinks
- Twitter: @josephhhoward
- Twitter: @thewpbuffs
@josephhhoward
WANT 56,458
(Domain Authority 100, 97, 92...)
BACKLINKS?
wpbuffs.com
@josephhhoward
wpbuffs.com
@josephhhoward
wpbuffs.com
@josephhhoward
On-Page
- Write high quality content
- Start title with keyword
- Use organized headers (h1, h2, h3...)
- Implement image alt tags
- # of Words
- SEO-friendly URLs
- Keyword in first ~100 words
- Speed optimization
- Internal linking
- Responsive design
- SSL encryption
Off-Page
- Backlinks
- Mentions (no anchor text, 'no-follow' link)
wpbuffs.com
@josephhhoward
"Backlinks remain an extremely important Google ranking factor. We found the number of domains linking to a page correlated with rankings more than any other factor."
- Brian Dean, Backlinko
We analyzed more than 1 million Google search results. Here's what we learned about SEO...
wpbuffs.com
@josephhhoward
What Is 'follow' vs 'no-follow'
- A 'follow' link passes "link juice" to your website.
- A 'no-follow' link does not.
wpbuffs.com
@josephhhoward
What Is Domain Authority?
wpbuffs.com
@josephhhoward
newyorktimes.com
DA = 100
wpbuffs.com
@josephhhoward
johiho.com
DA = 10
wpbuffs.com
@josephhhoward
wpbuffs.com
DA = 43
wpbuffs.com
@josephhhoward
wpbuffs.com
@josephhhoward
How Backlinks Have Helped Us
- 10,000+ unique visitors / month
- 15-25 livechats started every day
- Traffic is targeted + searching for help
- 80-85% of traffic through organic search
- People sign up for our email list + support plans and it's completely automated
FYI
- This took 10 months. Be patient.
- These aren't the only ways to earn backlinks! Just what worked for us :)
wpbuffs.com
@josephhhoward
1.
Give a review.
wpbuffs.com
@josephhhoward
wpbuffs.com
@josephhhoward
2.
Guest post on related websites.
wpbuffs.com
@josephhhoward
Google These
- keyword “submit a guest post”
- keyword “guest post”
- keyword “guest post by”
- keyword “accepting guest posts”
- keyword “guest post guidelines”
wpbuffs.com
@josephhhoward
wpbuffs.com
@josephhhoward
DA 97. Booyah!
wpbuffs.com
@josephhhoward
3.
Add your feed to a content aggregator.
wpbuffs.com
@josephhhoward
wpbuffs.com
@josephhhoward
4.
Get your content republished.
wpbuffs.com
@josephhhoward
wpbuffs.com
@josephhhoward
5.
Get listed on a resources page.
wpbuffs.com
@josephhhoward
Google These
- Keyword + “resources”
- Keyword + “useful resources”
- Keyword + “helpful resources”
- Keyword + “links”
- Keyword + “useful links”
- Keyword + “helpful links”
wpbuffs.com
@josephhhoward
wpbuffs.com
@josephhhoward
6.
Be featured in a listicle.
wpbuffs.com
@josephhhoward
wpbuffs.com
@josephhhoward
DA 100 (no-follow). Huzzah!
wpbuffs.com
@josephhhoward
7.
Speak at a local Meetup.
wpbuffs.com
@josephhhoward
DA 92. Yahoo!
wpbuffs.com
@josephhhoward
8.
Set up an affiliate program.
wpbuffs.com
@josephhhoward
wpbuffs.com
@josephhhoward
wpbuffs.com
@josephhhoward
9.
Get featured in a case study.
wpbuffs.com
@josephhhoward
wpbuffs.com
@josephhhoward
10.
Build relationships.
wpbuffs.com
@josephhhoward
wpbuffs.com
@josephhhoward
wpbuffs.com
@josephhhoward
THANK YOU!
- Wannabe astrologist
- Scrabble aficionado (I know all the 2-letter words)
- Bulletproof tea kind of guy
- Head Buff @ WP Buffs
SLIDES
- wpbuffs.com/backlinks/
- Twitter: @thewpbuffs
- Twitter: @josephhhoward
- For more awesome content, check me out on GoDaddy, ManageWP, Search Engine Journal and the WP Buffs blog.