HI. I'M JOE!
wpbuffs.com
SLIDES
- wpbuffs.com/bmore/
- Twitter: @josephhhoward
- Twitter: @thewpbuffs
@josephhhoward
How do you get to New York City?
wpbuffs.com
@josephhhoward
Advantages
- Cheap
- Good view of New Jersey?
Disadvantages
- Slow
- Uncomfortable
- Loud
- Even more tired when you arrive
Bus
wpbuffs.com
@josephhhoward
Advantages
- Fast
- Comfortable
- Can get work done
- Snack car
- Doesn't zap your energy
Disadvantages
- Expensive
Train
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@josephhhoward
"It's obviously brutally expensive, but time is the one asset we simply don't own. It saves me hours and hours."
Mark Cuban on his private plane:
wpbuffs.com
@josephhhoward
Invest in WordPress Plugins
THAT MAKE YOU MONEY
wpbuffs.com
@josephhhoward
wpbuffs.com
@josephhhoward
When adding plugins to a WordPress site, the most important question you can ask yourself is, “what’s the return-on-investment I’ll see with this plugin?”
wpbuffs.com
@josephhhoward
Why? Because in most cases, paying for a plugin is the only way you’ll be able to make money with your website.
wpbuffs.com
@josephhhoward
Small Businesses
$100 > $500
wpbuffs.com
@josephhhoward
Big Businesses
$1M > $5M
wpbuffs.com
@josephhhoward
wpbuffs.com
@josephhhoward
Do You Need a Paid Plugin?
wpbuffs.com
@josephhhoward
NO
- Simple functionality
- Not essential to make $ (or make visitors happy)
- Install + go (not time-intensive)
wpbuffs.com
@josephhhoward
Reviews + Compatible + Google
wpbuffs.com
@josephhhoward
MAYBE
- Advanced functionality
- Value it provides long-term > cost
- Essential to make $ (or make visitors happy)
- Will take time to figure out another way to do it
wpbuffs.com
@josephhhoward
- 1h implementing
- 3h troubleshooting
- 2h testing
- 1h hiring someone to fix it
- 2d of additional work
- ...
wpbuffs.com
Free Plugin(s)
@josephhhoward
Paid Plugin(s)
- 1h implementing
- 10m emailing support
- 1h reading documentation
wpbuffs.com
@josephhhoward
Other Advantages
- Paid plugins work
- You'll receive support
- The plugin developers want you happy
wpbuffs.com
@josephhhoward
IRL
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@josephhhoward
wpbuffs.com
@josephhhoward
Cost?
$49 / year
wpbuffs.com
@josephhhoward
Value?
wpbuffs.com
@josephhhoward
1.
A single referral per year pays for the plugin.
wpbuffs.com
@josephhhoward
2.
It gives my business authority.
wpbuffs.com
@josephhhoward
3.
It's a great link-building strategy.
wpbuffs.com
@josephhhoward
MAYBE
- Advanced functionality ✔️
- Value it provides long-term > cost ✔️
- Essential to make $ (or make visitors happy)
- Will take time to figure out another way to do it ✔️
wpbuffs.com
@josephhhoward
wpbuffs.com
@josephhhoward
Cost?
$300 / year
wpbuffs.com
@josephhhoward
Value?
wpbuffs.com
@josephhhoward
1.
A/B testing is absolutely essential.
2x conversion
$500/mo > $1000/mo
$6000/yr > $12,000/yr
wpbuffs.com
@josephhhoward
2.
Advanced display rules are crazy effective.
3x conversion
$500/mo > $1500/mo
$6000/yr > $18,000/yr
wpbuffs.com
@josephhhoward
3.
Automate or die.
Cut time spent by 90%+
2h/mo > $5m/mo
$24h/yr > $1h/yr
wpbuffs.com
@josephhhoward
MAYBE
- Advanced functionality ✔️
- Value it provides long-term > cost ✔️
- Essential to make $ (or make visitors happy) ✔️
- Will take time to figure out another way to do it ✔️
wpbuffs.com
@josephhhoward
More Than Plugins
SSL + Schema
wpbuffs.com
@josephhhoward
SSL Cost?
$0 / year
wpbuffs.com
@josephhhoward
1.
First impression
wpbuffs.com
@josephhhoward
2.
Are you for real?
wpbuffs.com
@josephhhoward
Easy Solution
Migrate to SiteGround for free + get free SSL certificate.
(Use my affiliate link so I can get $50. Thanks!)
wpbuffs.com
@josephhhoward
Schema Cost?
$100 one-time cost
wpbuffs.com
@josephhhoward
1 (and only).
Conversion
wpbuffs.com
@josephhhoward
THANK YOU!
- Wannabe astrologist
- Scrabble aficionado (I know all the 2-letter words)
- Bulletproof tea kind of guy
- Head Buff @ WP Buffs
wpbuffs.com
SLIDES
- wpbuffs.com/bmore/
- Twitter: @thewpbuffs
- Twitter: @josephhhoward
- For more awesome content, check me out on GoDaddy, ManageWP, Search Engine Journal and the WP Buffs blog.
@josephhhoward