Amazon, Apple, Facebook, and Google
Kyle, Patricia, Jose, Lawrence
05/28/15
Core competencies
Ecommerce
User Interface/ Experience
Media / Communication Distribution
Cross Platform Online Advertising
What are the competitive advantage, value propositions and core competencies of each of the four companies?
“A defining capability or advantage that distinguishes an enterprise from its competitors”
Compete
- Advertise retailers according to user’s activity
- Cookies
iAds to advertise in Apple devices/apps.
Media / Communication Distribution
Cross Platform Online Advertising
Discuss how Amazon, Apple, Facebook and Google compete with each other in advertising, search and online retailing.
Advertising
Winners
Who will be the winner in the fight for dominance in each area and why?
Winners
Who will be the winner in the fight for dominance in each area and why?
Winners
Loses
Who will be the winner in the fight for dominance in each area and why?
DEATH OF PURE PLAY
Winners
Wins
Who will be the winner in the fight for dominance in each area and why?
Winners
Wins
Who will be the winner in the fight for dominance in each area and why?
GREAT ACQUISITIONS
Winners
Ecommerce
User Interface/ Experience
Media / Communication Distribution
Cross Platform Online Advertising
Who will be the winner in the fight for dominance in each area and why?