General Talk About Optimization

Optimization has gotten quite popular in recent years with all the new self help tech books. With how tempting the lure of having robots doing all your work can be, one must be careful to take a step back and ask, "is this a task that needs to be optimized?" We could all benefit from optimization, and we all have areas of life that may be optimized too much. If a system is more efficient, yet ineffective, said system is just increasing ineffectiveness.

Should We Automate?

Also automation is less flexible. Robots are not as adaptive as humans. I have a client who sends one email blast every few years, yet is obsessed with automating his mass emails.

Where We Going?

Plugins

Concepts

Using Social Media

In Wordpress

Wastes of Time

Browser Extensions

Outsourcing

* if you see an asterisk, topic is more about efficiency

WordPress Plugins

• Mailchimp Plugins 

• Mailchimp for WooCommerce 

• WooCommerce Google Analytics Integration 

• Shareholic & AddtoAny 

• Instagram Feed 

• WordImpress Reviews Bundle:

  • YP

  • Google+

  • Yelp

  • Facebook

Concepts

• Friends Facebook comments plugin

• Twitter Integration

• Pinterest integration

• Time Management Software *

• Project Management Software *

Social Media

• Focus on one social media platform. Spend 95% of your time on a single platform. *

• Hootsuite

• Schedugram

• Other Instagram Automation

• Scheduling for FB

Time Suckers

• Facebook, Twitter, Instagram *

• Automation Overkill

• Automated Email Replies

• Turn off FB notifications… except AWP *

WordPress

• ManageWP

• Building Sites that don’t break *

• How auto can you go? (GoDaddy)

Browser Extensions

• About Time *

• Momentum Dash *

• Grammarly *

• Screenshot extension (for mockups) *

• Woorank *

Outsource

• 99designs

• Fiver

• Hiring people is a form of automation

• Be thoughtful, but don't expect perfection

That's It!