Kick Cards

Lean North East

James Rutherford (@jtruk)

6th December 2016

www.kick.cards ~ @kickcards

Competitor Strengths

Who are your main competitors?

What do they do well?

www.kick.cards ~ @kickcards

Race to Revenue

What is the quickest, most accessible route to revenue?

Could you trade with what you have now, even if it's not perfect?

Do you have any assets, research or data now that could be offered to others?

Who would be a potential client?

www.kick.cards ~ @kickcards

Fundamental Assumptions

Identify three big assumptions that underpin your business

e.g.

"People will pay for what I am offering"

"People understand what I am trying to do"

"People are unhappy with the way they are currently solving this"

What is the easiest, most accessible and most insightful way to check whether these assumptions are valid?

www.kick.cards ~ @kickcards

Press Angles

Pick three different media outlets.

How would they tell a story about your business?

Quickly outline three different angles

www.kick.cards ~ @kickcards

A Surprise!

Pick a part of your client/consumer journey

What can you add to delight!

Can you do this at three points during the journey?

www.kick.cards ~ @kickcards